Fern Launches Exhibitor Success Program

May 18, 2022

Fern, a leading provider of exhibition and event services, partnered with Stephan Murtagh, The Exhibition Guy, delivering strategy and training for organizers, exhibitors and contractors, to launch the Fern Exhibitor Success Program. 

The collaborative initiative provides a series of custom webinars and one-to-one coaching sessions that event organizers can provide to exhibitors to help them have a more robust and rewarding event experience.

The Fern Exhibitor Success Program offers three levels of engagement and training options, including the following custom webinars:

  • The 7 Steps to Exhibition Success, which takes the exhibitor on the journey from pre-show planning to on-site and post-show follow-up to enhance their return on investment and return on objectives.
  • The 9 Key Things for Last-Minute Trade Show Marketing Success, which builds on the seven steps by focusing on the small yet hugely essential things an exhibitor can do in advance of the show to attract key buyers.
  • All These Leads, Now What—What to Do After the Show, which focuses on post-show strategies and best-practices for lead follow-up and conversion.

In addition to the webinars, event organizers have the option of purchasing blocks of one-to-one coaching that they can make available to exhibitors.

According to Jim Kelley, vice president, marketing and industry relations for Fern, the success of an exhibitor's experience at an event is something that also benefits the organizer, and Murtaugh understands what it takes to be successful on both fronts.

“Now our event organizer clients can pass his expertise along to their exhibitors to provide a meaningful and tangible return that will result in higher exhibitor satisfaction levels, retention and new sales,” Kelley said.

Murtaugh added that the two companies’ visions for exhibitor and exhibition success are very much aligned.

“This made it an obvious choice for both businesses to not only add value to their clients but to make the exhibition industry an even better platform for all stakeholders,” Murtaugh said. “We look forward to working with the team at Fern on this unique and exciting partnership.” 

Fern has more than 100 years of experience in event strategy and production. The company produces more than 1,400 trade shows and corporate events per year. 

The Exhibition Guy has more than 28 years of experience in the exhibition business. The company’s training for exhibitor strategy includes setting key objectives, pre-show marketing, stand design and layout, engaging visitors, sales tips and securing real leads. 

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Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.