Cadmium Teams Up With Bear Analytics to Strengthen Event Tech Offerings

July 29, 2022

Event software provider Cadmium partnered with Bear Analytics to bolster the digital product and service offerings of both organizations in the event technology industry.

The partnership, which facilitates the connection between users of Cadmium technology and Bear Analytics’ Bear IQ platform, enables data-driven decision making for organizations evaluating the effectiveness of their event and online learning programs. 

Cadmium is an event and learning software provider offering continuing education, professional development, and content management solutions. Bear Analytics is a leading data analytics firm that delivers insights to meeting planners and continuing education professionals through their flagship product, Bear IQ.

“We are excited to be partnering with Cadmium and surfacing insights from their award-winning software. 

Joe Colangelo, co-founder and CEO of Bear Analytics, said the company is excited to be partnering Cadmium and surfacing insights from its award-winning software. 

“We share in the common thesis that powerful analytics drive better event outcomes and empower organizers to answer their most pressing questions," Colangelo said. "Bear IQ was designed to showcase the value centers of events easily, across exhibits, content and audience."

The Bear Analytics platform offers numerous advantages for Cadmium’s customers in the live event and online learning industries. Bear IQ synthesizes more than 100 metrics to deliver clear insight into audience, exhibitors, content performance and more. 

The partnership helps meeting planners and continuing education professionals evaluate the efficacy of their events and educational initiatives in order to maximize efficiency and revenue.

“We are delighted to partner with Bear Analytics,” said Paul Zickert, vice president of partnerships at Cadmium. “Bear IQ will help our customers make the most of Cadmium technology and achieve new levels of insight into the impact of their live and on-demand content.”

Together, Cadmium and Bear Analytics will help customers drive greater impact with their events, online education and—ultimately—their audience.

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.