News

Apr 12, 2023
Conference and trade show organizers often experience high volumes of routine questions from attendees in the months and days before their events, just as the organizer is the busiest with logistics and production work. With all the recent hype around generative AI tools like ChatGPT, it’s worth exploring how generative AI can help event organizers. Mindverse, the developers of MindOS, have created a generative AI tool that has big potential in the MICE industry. This tool lets organizers create customized AI beings that can serve as chatbots and virtual assistants to answer commonly asked… more
Apr 11, 2023
The U.S. B2B exhibitions industry is continuing a robust rebound and demonstrating a continued improvement in Q4 2022 from the previous 11 quarters, according to the Center for Exhibition Industry Research’s (CEIR) 2022 Fourth Quarter Index results, which was released in late March.   Figure 1: B2B Exhibition Industry Cancellation Rate, %   The cancellation rate for in-person trade shows and events dropped to 1.3%, a substantial improvement compared to 97.9% in Q4 2020 and 14.8% in Q4 2021. This relatively low cancellation rate and the continued improvement in metrics outcomes for completed… more
Apr 10, 2023
Attendees and exhibitors are continuing to eagerly return to in-person trade shows, and the momentum of many B2B events and the industries they serve appear to be showing no sign of slowing down. Case in point: The ARA Show and Intersolar North America (ISNA) and Energy Storage North America (ESNA), which took place on opposite sides of the U.S. during the same week in Orlando, Fla., and Long Beach, Calif., respectively. Here’s a summary of these two successful events and what show organizers say was the secret to their robust attendance this year. The ARA Show 2023 Upon the completion of… more
Apr 07, 2023
Leading global event company Freeman has entered into a strategic partnership with Zenus, a top provider of behavioral analytics for events and retail, to introduce a service that gives show organizers cutting-edge tools to measure attendee sentiment and engagement. With Zenus’ ethical artificial intelligence (AI)-based behavior mapping, Freeman’s customers will receive aggregated and anonymized data around dwell time, sentiment and attendee activation. This metadata can be translated into actionable insights for exhibitor and sponsor ROI and future event planning. Freeman chose Zenus as… more
Apr 06, 2023
Independent trade show executives, suppliers and industry media convened March 20-23 for the 2023 Society of Independent Show Organizers (SISO) CEO Summit at the Four Seasons Hotel in Las Vegas.  The four-day event offered content on a wide variety of topics, from a global economic forecast and an update on the Net Zero Carbon Events initiative to a study on DEI at the top 20 exhibition companies and research on next-gen event-goers. As in years past, the attendee and speaker list featured a who’s who of industry leaders (see who attended in 2023 here). The Tarsus team, which publishes TSNN… more
Apr 05, 2023
After 11 years as president and CEO of the International Association of Exhibitions and Events (IAEE), David DuBois will retire effective Dec. 31, 2023. DuBois will lead the association through its strategic growth initiatives in 2023 and continue to build on his legacy of advancing IAEE’s mission and member community. “IAEE is a large and diverse global association that represents a vast ecosystem,” DuBois said. “I look forward to continuing to lead the exhibitions and events industry's trade association, and over the months ahead, my goal is for IAEE to continue delivering valuable… more
Apr 04, 2023
ASM Global is upping the ante with its sustainability goals via an ambitious plan to convert its global event venues portfolio into the most sustainable on Earth. The global leader in venue and event strategy and management is in the process of launching this strategy through its corporate social responsibility platform, ASM Global Acts, and in partnership with Honeycomb Strategies, a leading sustainability consulting firm specializing in the hospitality, sport and event industries.  Beginning this year, ASM Global will dedicate its full resources to achieving measurable results throughout… more
Apr 03, 2023
Workplace culture can have a direct impact on the overall success of an organization, as it affects how employees perceive their jobs, colleagues and their employer. When staff are happy and motivated in their work environment, they tend to be more productive and engaged, as well as more likely to stay at a company long-term, thus reducing turnover and contributing to the organization’s productivity and financial success. Contrast that with a toxic work culture that often leads to high employee turnover, low productivity and morale, as well as difficulties in attracting new talent, and it’s… more
Mar 31, 2023
E3, the world’s premier celebration of interactive entertainment, will not take place in person or digitally this year, according to an announcement by the Entertainment Software Association (ESA) and ReedPop, the show’s organizer.  Last July, ESA partnered with ReedPop, a boutique division of RX, to spearhead the long-awaited return of E3 to the Los Angeles Convention Center in 2023. The event, which was scheduled to take place June 13-16, had not been held since 2019 due to the COVID-19 pandemic. “This was a difficult decision because of all the effort we and our partners put toward… more
Mar 31, 2023
Event Tech Live (ETL) has launched its first hosted buyer program for its shows in Las Vegas and London using the MustMeet platform by Grip, a leading AI-powered event tech provider built for meetings and matchmaking. Grip’s MustMeet product, a powerful meeting scheduling system for event organizers, is being used by ETL to automatically schedule, manage and host a range of meetings for buyers and suppliers.    “Our hosted buyer initiative is about expediting the ETL experience for brands and businesses typically unable to commit a day to the show,” said Adam Parry, co-founder of ETL. “… more
Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact