News

Jan 21, 2022
Digitell, a leading virtual and hybrid event platform and full-service production company, has been purchased by BroadcastMed, a healthcare intelligence company specializing in groundbreaking clinical content for healthcare professionals. Both companies have longstanding reputations in their respective spaces. Digitell has been an innovative trailblazer in digital events for the past 14 years and was named Best Hybrid Event Platform/Production Over 1,000 Attendees at the 2021 Event Tech Live Awards. BroadcastMed was the first company in the world to live-stream surgeries, and its many… more
Jan 20, 2022
Former SISO Chair and retired exhibition industry icon James Bracken passed away on Jan. 18. He was 87. Bracken served as SISO’s chair in 2004, and SISO officials expressed gratitude for his service to the association and the industry over the course of his career, as well as condolences to his family and many friends and colleagues in the industry. “I was lucky enough to get to know Jim when I first became involved in SISO, and he really epitomized the entrepreneurial spirit of SISO,” said SISO CEO David Audrain. “Jim was a highly-respected industry leader and a pleasure to talk with, his… more
Jan 19, 2022
Chef Jeff Leidy is one of those lucky people who found his calling at a very young age. The consummate hospitality culinary professional began his four-decade-long career at 16, starting as a busboy in a steak and seafood house, where he quickly moved into the kitchen and fell in love with the culinary arts.   “I have been cooking professionally ever since,” Leidy said. “I like to tell people that you don’t choose to be a chef, it chooses you. I was captivated by every aspect of being a chef—having the chance to be creative and serve guests who give you immediate feedback, and the ability to… more
Jan 18, 2022
The Professional Convention Management Association (PCMA) Foundation will once again honor and celebrate the global business events industry’s exceptional stars during this year’s PCMA Visionary Awards ceremony. The foundation has announced the 2022 Lifetime Achievement honorees, Groundbreaker Award recipient and Professional Excellence finalists.  The 2022 Visionary Awards celebration will be held March 24 at the Gaylord National Resort and Convention Center in National Harbor, Md., in conjunction with the inaugural Business Events Industry Week. Created by Destinations International, the … more
Jan 17, 2022
On December 9-10, 2021, leading global event agency Freeman executed the first-ever Summit for Democracy, a high-level virtual conference hosted by President Joe Biden that brought together world leaders, civil society and the private sector to discuss challenges and opportunities facing democracy throughout the world.  More than 100 heads of state from across the globe attended in a seamless virtual experience where important initiatives across three principal themes were discussed: defending against authoritarianism; addressing and fighting corruption; and advancing respect for human… more
Jan 17, 2022
Hybrid events are relatively new to the industry, and most organizations are still testing its possibilities. Determining what and how to sell sponsorships for hybrid events is also open for discussion.  Looking to kickstart your sponsorship efforts for hybrid events? Here are some tips on how you can find and secure hybrid event sponsorships like a pro.  Understand sponsor requirements Engage in a conversation with sponsors about their objectives and capabilities for the event. Many sponsors don’t have the human resources or time for elaborate sponsorship activations. While others want to… more
Jan 14, 2022
If you asked Tony Salah what he was most passionate about when he started his career, business and technology would have topped the list, considering his degree in electrical engineering along with an MBA from Harvard. Fast forward several years when a family health issue arose, and he suddenly became laser-focused on the inefficiencies within the healthcare system and wellness as tool to prevent illness. “It became deeply meaningful to me and ignited my passion to combine my technology and business background with the health and wellness space,” Salah said. “I saw so much need and so many… more
Jan 14, 2022
If anyone knows a thing or two about navigating through disruptive times, it’s Brad Dean. In 2018, he was tapped to helm Discover Puerto Rico, the island’s first-ever destination marketing organization, following a series of natural and public health disasters, including Zika virus and hurricanes Irma and Maria.  Coming onboard the year after Hurricane Maria pummeled the island—along with its tourism industry—Dean quickly assembled a stellar team of more than 50 people at Discover Puerto Rico, leading them in a remarkable period of recovery and growth that boosted tourism 45% in the first 18… more
Jan 12, 2022
It goes without saying that many of us in the exhibition industry are looking toward 2022 with cautious optimism. Will this be the year that trade shows and business events truly bounce back, or will 2022 be yet another bumpy, unpredictable extension of 2021? While none of us have a crystal ball to refer to, we asked a range of industry experts what they’re hoping for and setting their sights on – both professionally and personally – in the New Year. Bob Priest-Heck, CEO, Freeman: This past year has brought on so many learnings, innovation and things we can strive for in 2022. From a… more
Jan 12, 2022
Trade Show News Network is excited to unveil the launch of the Trade Show Talk Podcast, featuring well-known events industry podcast host Megan Powers of Powers of Marketing. The first episode of Trade Show Talk now is available HERE and will publish every 2nd and 4th Thursday of the month. This month’s theme is centered around community, and the inaugural podcast features a conversation with Meredith Rollins, Chief Community Officer at PCMA, who talks with Powers about how PCMA is embracing the 365-year-round approach to its community. The next episode will feature a conversation with… more

Partner Voices

Caesars Entertainment strode into 2022 with its sights set on making the year one of innovation and renovation for the Empire as the company announced a $400 million, Las Vegas-style makeover for its Atlantic City properties. The master plan for the company’s three East Coast properties -- Caesars, Harrah’s, and Tropicana -- involves interior renovations, new celebrity dining concepts, and more to create the ultimate seaside conference destination.