Tech and Fashion in Focus at International Vision Expo West
October 7, 2013
Smart eyewear that captures video and sunglasses that float were among the showstoppers at the International Vision Expo West, co-owned by Reed Exhibitions and The Vision Council, which took place Oct. 2-5 at the Sands Convention & Expo Center.
The show celebrated its 25th anniversary with strong numbers as attendance trended up 8 percent from 12,000 last year. Square footage was at 185,000 and exhibitor count was at 426, also showing positive trends.
“We’ve rebound quite nicely over the past several years,” said Courtney Muller, group vice president for Reed Exhibitions, about the show approaching pre-recession levels.
One of the major draws was Vision Monday’s Eye²Zone that offered an insider’s look at the latest vision technology unveiled at the International Consumer Electronics Show (CES).
From biking glasses that sync with GPS and phone apps to retinal prosthesis to low vision goggles that help legally blind, it was a glimpse into the future.
“These products expand the capabilities of eyewear and the potential of human vision,” Muller said. “We approached these (CES) vendors and asked them to come here so that the optical stores can be aware of the latest in visual technology, potentially carry it and take care of their customers. We got tremendous feedback.”
The showfloor was busy not just around the tech pavilions, but also at booths where attendees stocked up on new frames ranging from value to high fashion to quirky.
“Glasses have evolved from being a functional piece to being an accessory,” said Deb Castor, vice president of Trade Shows for The Vision Council. “In Europe, it’s a piece of jewelry on your face, and this trend is catching on here. Celebrities are also helping the cause a lot. They are rocking eyewear.”
Castor and Muller commented on the growing success of the conference tailored for each audience segment at which registration also was up 12 percent.
Castor noted that the recent construction at the New York’s Jacob K. Javits Convention Center has allowed Vision Expo East to put the conference next to medical and diagnostic part of the show, which turned out to be a success. “We’d like to duplicate it here, but the Sands is very busy,” Castor said.
To celebrate its 25th anniversary, the show offered free lunch to conference registrants on Friday. The move was a hit, and the show now is considering offering it at future events.
Attendee Dr. Katharine Vidaurri, with Wegiel and Vidaurri Ophthalmology and Optometry Center, said she came for education and procurement.
“This is a one-stop-shop for us,” she said. “We’ve been coming for years, and it seems like it gets better every year.”
Vidaurri said she was excited to find a new gadget for their optical shop and a high-tech low vision gadget, adding, “Technology is making a statement here, and there’s a demand for it.”
Exhibitor Devon Howard, with Spy Optic, said he was pleased with the volume of orders for his “happy lens” products.
“This is our third year here and our business is growing,” he added. Referring to their bright-blue booth, Devon said, “People like the less clinical approach and relate to youthful and fun energy.”
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.
Add new comment