TSNN Webinar: "Creating a Fascinating Marketplace for Your Attendees" – Sign Up!

December 8, 2012

TSNN is pleased to present a another free webinar in its acclaimed series - "Creating a Fascinating Marketplace for Your Attendees" – led by Dana Freker Doody, who is vice president of Corporate Communications for The Expo Group.

The webinar will he held Dec. 13 @ 1 p.m. EST. Sign up HERE.

Attendees have to be wowed. The microwave isn’t fast enough, the car crash news isn’t gory enough, and their football team isn’t smashmouth enough. So how can your show be fascinating enough to create an event they not only remember, but with which they want to engage over and over? Dana has learned a lot from the fastest-growing show managers honored recently at the T-awards about doing something right, so let’s explore what that is and discover how to replicate, reduce, recycle and invent fascinating experiences for your attendees.

Attendees will learn:

  • What it means to be fascinating
  • Why they would want to be fascinating
  • How to discover what their attendees think is fascinating
  • When creating fascinating experiences worked for other organizers 

Organizers:

Molly A. Mérez, Ph.D. Executive Director, Ticket Summit


Alicia A. Balonek, CEM Sr. Director Trade Shows & Events IPC - Association Connecting Electronics Industries

Speaker:

Dana Freker Doody is Vice President of Corporate Communications for The Expo Group where she oversees in-house and client-side programs, including the production of hybrid events engaging virtual audiences with social media channels and educational content direct from the trade show floor. A 10-year veteran of The Expo Group, Dana helps drive the company’s service promise pulling from previous experience at Disneyland, brings communications knowledge from her days at The Dallas Morning News and rebels against the status quo thanks to … well, we are not really sure.

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.