Is Your Organization Ready for a Market Dominated by Mobiles?
May 3, 2015
At SMX West this year, Google’s Matt Cutts stated that he “wouldn’t be surprised” if mobile search exceeded desktop queries this year. Though Google hasn't officially backed this prediction, it is obvious that the company agrees with this assessment.
By now, we have all heard about Google's recent release of “Mobilegeddon,” the major update to Google’s mobile search algorithm.
Currently, there are roughly 2.5 times more mobile devices than PCs in use globally. And the gap is growing fast. Thus it is just a matter of time before both mobile internet traffic and mobile search dominate usage trends on a worldwide basis.
In fact, ComScore reported that for the US internet population, in March 2015 for the first time, “the number of mobile-only adult internet users exceeded the number of desktop-only internet users.”
A quick review of many other recently released reports also points to the imminent ascendancy of mobile devices.
· A recent study by INMOBI found that U.S. mobile users spend an average of 33 percent of their media time per day, or 3.6 hours, on their mobile devices.
· Facebook released its earnings report for Q1 2015. Going by this report, a whopping 40% of Facebook’s users – 2 out of 5 – use Facebook on mobile devices only.
· Experian “Quarterly email benchmark report” highlighted that 53% of total email opens occurred on a mobile phone or tablet in Q3 2014. This is an increase from the 48% percent seen in Q2 2014.
· According to wearesocial.net, mobile’s share of global web traffic leapt 39% in Jan 2015 since the same time last year, with one-third of all web pages now served to mobile phones.
Of course, PCs are not going to disappear any time soon. Leading smart organizations will to continue to invest in multi-screen, multi-device technology solutions for their consumers. But, they have also begun to evolve a mobile-centric approach to customer acquisition and retention.
Right now is a good time to start asking yourself if your organization is ready for a market dominated by mobile user.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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