VenuIQ and akire Productions Team Up to Create New Technology for Events

July 14, 2022

VenuIQ, a leading platform for live, hybrid and virtual events, and akire productions, an event production agency, announced a strategic initiative to accelerate growth, create new technology for the industry and produce a variety of events.  

akire productions has been and will continue to be VenuIQ's premier event production partner, and the higher-level strategic partnership will pave the way for innovative features to be unveiled in the coming months, according to John D’Adamo, head of sales, USA for VenuIQ

"Together, we will be collaborating on new solutions to revolutionize the events industry, based on honest, raw planner feedback about what’s worked in the past, what hasn’t, and how tech and production companies can best help event professionals,” D'Adamo said. “We want to look deeply at the challenges that have existed in the events industry as well as the new challenges that have presented themselves in the last two years."

VenuIQ has listened with careful ears to the events industry and has heard the need for simple, cohesive, robust solutions, according to Reiley McClendon, vice president of creative and technology at akire productions.

"With this strategic partnership, we are invigorated to provide those solutions for the events industry—designed by us within the industry," McClendon said.

Since its inception seven years ago, VenuIQ has created powerful web platform experiences and apps for associations, nonprofits, corporate clients, medical clients, destinations and agencies, helping them produce streamlined, data-driven events, from SAP and Founders Forum to Visit Monaco and VMX Americas. The company's ultimate goal is becoming a true events partner, not just a tech solution, with world-class customer service.

akire productions brings more than 15 years of experience producing virtual and in-person events. The company thrives on creativity, collaborating to bring forth its clients' brand, objectives and story by designing experiences that merge different learning styles with unique content.

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.