ReedPop Launches Fandom Marketplace “The Haul” Built by Spaceshop Commerce
October 8, 2021
Spaceshop Commerce and ReedPop have partnered to launch “The Haul,” a virtual pop culture and fandom marketplace, built with Adobe Commerce.
The Haul integrates ReedPop’s digital and live events with a product marketplace featuring some of the biggest brands in pop culture, along with exclusive items from artists and retailers, replicating the fan-to-exhibitor discoverability found on the showfloor at their live conventions.
"The Haul represents a transformational digital first initiative, and what the future of commerce looks like for live events and beyond,” said Brandy Alexander-Wimberly, managing partner and director of client strategy, Spaceshop Commerce.
She added, "The ReedPop team are amazing partners and it was truly a pleasure bringing their vision for a pop culture marketplace to life. We selected Adobe Commerce to build The Haul, because it's completely customizable, making it a natural fit for this project, as well as other marketplaces Spaceshop will build in the future.”
Launched just in time for New York Comic Con, which takes place Oct. 7 - 10, The Haul serves as a companion piece to ReedPop’s live events.
The marketplace showcases merchandise from Star Wars, Harry Potter, Marvel and more, as well as unique one-of-a-kind fan art.
“As we began to reimagine the live and digital event experience, we knew that facilitating commerce between our exhibitors and fans was going to be pivotal,” said Mike Armstrong, vice president of new initiatives at ReedPop.
He added, “Once we connected with the team at Spaceshop, they helped us to build a product that will not only help our exhibitors generate revenue, but one that will allow us to deepen our relationships with our fans who are looking for great merchandise all year long. The wonderful Spaceshop team took our vision and then added their expertise and guidance to help make this project a reality.”
The convergence of digital and physical events has accelerated the need for progressive brands like ReedPop to launch complementary ecommerce channels like The Haul.
The model created by Spaceshop will allow ReedPop to grow its marketplace and continue to innovate by integrating with additional platforms and channels. As it scales, ReedPop plans to expand the site to other countries and channels.
"Spaceshop's relationship with Adobe is built on a solid foundation, which benefits clients like ReedPop,” said Outi Greve, senior director of partner sales at Adobe. “Spaceshop's team is skilled at leveraging features that allow them to customize marketplaces for each unique client's needs."
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
Add new comment