New Orleans Tourism Marketing, Pandora Spread Music Throughout City
September 6, 2013
Live music is a mainstay in New Orleans, so New Orleans Tourism Marketing Corporation, NOTMC, has created a soulful way for fans of the city to stay tuned in to the city's authentic sound, through an integrated digital partnership with Pandora, the leading internet radio service.
With more than 70 percent of all internet radio listening on the Pandora music platform, NOTMC leverages New Orleans’ eclectic sound and rich music culture to target those who seek to hear and see it live.
The custom digital platform invites listeners to “spin” the NOLA compass to select from one of five custom New Orleans stations highlighting the sounds and artists of the city’s clubs, festivals, storied neighborhoods and architecturally rich streets.
Listeners are encouraged to "Follow Your Rhythm" in New Orleans to discover New Orleans’ legendary music styles like Jazz, Blues, Funk and Soul, as well as its unique neighborhood music destinations like Treme and Frenchmen Street, to create the perfect “NOLA” mix. Many local artists, musicians and nationally touring groups who have composed albums or frequently perform in the city are represented, including;
1. Frenchmen Street (www.pandora.com/nolafrenchman
2. Treme’ (www.pandora.com/nolatreme) – John Boutte, Professor Longhair, The Wild Tchoupitoulas, and Kermit Ruffins
3. NOLA Now (www.pandora.com/nolanow) – George Porter, Jr., Anders Osborne, and Givers
4. Bounce/Electronic (www.pandora.com/
5. Soul/Funk (www.pandora.com/nolasoulfunk) - Galactic, Papa Grows Funk, The Meters, and Johnny Sketch & the Dirty Notes
These stations can be found on Pandora by searching "NOLA" within the "create a station box” and are available across all Pandora music platforms, including desktop, mobile, and tablet applications.
NOTMC’s media partnership with Pandora promotes the branded music platform through Audio spots and digital Banner ads targeted to specific demographics and music genres.
New Orleans musician John Boutte is featured in the ads. Nearly 11,000 stations have already been added since the campaign launched in mid-August.
Over 3,768 hours have been spent with the NOLA stations already, which is equivalent to over five months of exclusive time spent with the campaign in less than one month’s time.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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