Malaysia Hosts Large, Upscale Incentive Group of 2,300 from Japan
February 11, 2013
Malaysia recently hosted a large incentive group of 2,300 from Japan’s upscale cosmetics production and distribution brand, POLA, who arrived in Kuala Lumpur Feb. 5.
The incentive programme, supported by the Malaysia Convention & Exhibition Bureau (MyCEB), was participated by 150 company officials and top sales staff from various parts of Japan.
“Connections were made by Minister of Tourism Malaysia, Dato Seri Dr. Ng Yen Yen during her recent visit to Japan. Mr. Hiroki Yokoyama, the President of POLA was convinced by the Minister to implement its incentive programme in Malaysia, given that it is a country conducive for business events coupled with the availability of a myriad of interesting activities that is unique to the country,” said Zulkelfli Hj Sharif, CEO of MyCEB.
He added, “We have also offered our support to ensure the programme’s success. The incentive tour is estimated to generate RM 24 million in economic impact for the country.”
MyCEB, as a conduit of business events in Malaysia, provided its assistance from the beginning of the group’s arrival. Arrangements were made to assure that POLA’s visit to Malaysia begins from the airport with fast track immigration clearance and police escorts for smooth traffic.
“The Government of Malaysia has put in place several programmes to attract incentive and business groups to Malaysia as part of a bigger economic agenda to make Malaysia a developed nation. Under the Economic Transformation Programme, business tourism has been identified as one of the focus points for the Ministry of Tourism,” said Dato’ Seri Dr. Ng Yen Yen.
During their visit to Malaysia, POLA hosted a grand scale award ceremony at the prestigious Putrajaya International Convention Centre (PICC).
The dinner was attended by the Minister of Tourism Malaysia,Dato’ Seri Dr. Ng Yen Yenand the Director General of Tourism Malaysia, Dato’ Mirza Mohammad Taiyab.
“POLA’s incentive tour has exceeded the number of participants in similar past large incentive groups from Japan such as SUBARU, the automobile manufacturing division of Japanese transportation conglomerate Fuji Heavy Industries and HOMER ION, a Japanese cosmetics companyfeaturing its flagship brand, Moisteane, whichhad 700 top sales staff to Malaysia back in 2007,” Zulkefli said.
POLA, headquartered in Tokyo, is one of the largest cosmetic companies in the world with annual sales of more than $1.8 billion, and is the No. 1 direct selling cosmetic company in Japan.
The company was founded in 1946 and has grown to more than 1,300 employees and 100,000 independent POLA beauty consultants across fifteen countries on four continents.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
Add new comment