The Juvenile Products Manufacturers Association and Family Media signed a letter of intent to co-host and co-produce a series of baby events targeted at the juvenile products industry. 

“JPMA members have been requesting an exciting trade show experience that addresses the evolving business climate,” said Kelly Mariotti, executive director of JPMA.

She added, “By working with Family Media we can meet this demand and fuel the future growth of the association though developing direct consumer touch points, which are a high priority for our members.”

The Baby Show Series will kick off May 9-12 at the Anaheim Convention Center with JPMA’s conference and trade event that will be called the JPMA Baby Show, a JPMA and Family Media Event.

The Anaheim Baby Show consumer event will be held in conjunction with the JPMA Baby Show trade event May 13. Additional regional consumer events produced under The Baby Show Series umbrella include three, two-day consumer events: the New York Baby Show, the Chicago Baby Show and the LA Baby Show.

“The JPMA Baby Show provides a big-tent forum to bring industry stakeholders together under one roof. The JPMA Baby Show is where we will advance the industry’s strategic agenda, discuss relevant safety issues, educate the industry, connect with consumers and yes, provide a showcase to launch and sell new products,” said Andy Newmark, JPMA chairman of the board, and senior vice president of Kolcraft.

He added, “We have the right partners with Family Media and their proven track record of publishing quality family publications and producing the best and largest baby shows. I couldn’t be more excited about what this series means for the future of JPMA and the industry.”

The inaugural Anaheim event will host more than 300,000 square feet of exhibit space at the Anaheim Convention Center and is expected to draw more than 5,000 exhibitors, juvenile product buyers, distributors, manufacturers, consumers, and media from across the globe.

During four and a half days, participants will have the opportunity for three days of exhibits and two days of an educational conference, as well as the consumer portion of the show.

“Family Media is proud to be partnering with JPMA on building the go-to events platform for the pre-natal to pre-K space,” said John Hurley, director of the New York and LA Baby Shows and publisher of New York Family.

He added, “This relationship leverages JPMA’s deep industry expertise with our parental consumer publishing and baby show production expertise. The industry will now have a single source for the best in both trade and consumer event experiences.” 

The Juvenile Products Manufacturers Association (JPMA) is a national trade organization of more than 250 companies in the United States, Canada and Mexico.