ESA Partners With RX's ReedPop to Bring E3 Back After Three-Year Hiatus
The Entertainment Software Association (ESA) teamed with boutique RX Global division ReedPop, the veteran event production company behind PAX, New York Comic Con, Star Wars Celebration and other acclaimed pop culture events, to produce E3 2023. The event will reunite global gaming industry developers, manufacturers, buyers, licensors and media professionals for a week of momentous reveals, earth-shaking world premieres and exclusive access to the future of video games. E3 2023 will also highlight digital showcases and feature in-person consumer components.
ESA had planned to hold its first in-person E3 since 2019 this year, but the association cancelled the event due to COVID-19 and later announced that it would not hold an E3 2022 digital experience to focus on building a reinvigorated show for 2023.
ReedPop brings top-drawer talent and a keen understanding of the gaming industry, which will serve to enhance the E3 experience for years to come, according to Stanley Pierre-Louis, president and CEO of ESA.
“We are thrilled to bring back E3 as an in-person event with ReedPop, a global leader in producing pop culture events.” Pierre-Louis said. “The past three years have confirmed that E3 convenes our industry like no other event.”
Lance Fensterman, president of ReedPop, called it a tremendous honor and privilege to take on the responsibility for E3’s return.
“With the support and endorsement of ESA, we're going to build a world-class event to serve the global gaming industry in new and broader ways than we already do at ReedPop through our portfolio of world-leading events and websites, Fensterman said.
Kyle Marsden-Kish, Global VP of gaming for ReedPop, will lead the newly formed E3 team and continue his other global gaming live event responsibilities.
“For years, we’ve listened, heard and studied the global gaming community’s feedback, Marsden-Kish said. “E3 2023 will be recognizably epic—a return to form that honors what’s always worked, while reshaping what didn’t and setting a new benchmark for video game expos in 2023 and beyond.”
Confirmed exhibitors, hotel and travel guides, event schedules and more will be shared in the months to come via media releases and the official E3 website. A streamlined and secure media registration for E3 2023 will begin in late 2022.