News
Nov 12, 2018
This week, Deutsche Messe announced a deal to purchase a majority stake in LaserFair based in Shenzhen. The financial details of the deal were not disclosed.
Launched in 2007, LaserFair’s management maintains it is the largest laser exhibition in southern China. The event focuses on key segment including laser processing, laser applications, and intelligent manufacturing. After the acquisition, the show will be directly managed by Deutsche Messe’s Chinese subsidiary, Hannover Milano Fairs Shanghai together with the other shareholder, Shenzhen XZQ Information Science and Technology Company.… more
Nov 12, 2018
Tourism continues to dominate Asia Pacific’s travel industry, but the Corporate Incentive Travel segment (CIT), already representing one-quarter of the global travel industry, continues to make steady gains.
The Melbourne Convention Bureau (MCB) partnered with PCMA Education Foundation to commission a research project to help APAC region meeting planners understand what is driving this expanding CIT market, which favors travel over financial incentives to motivate and reward high-performing staff, particularly Gen Y and Millennials.
APAC’s business events sector is already valued at more… more
Nov 12, 2018
The “who’s who” of the industry will be there when bauma CHINA opens its doors again from Nov. 27-30 in Shanghai.
More than 3,300 companies will present themselves at Asia’s largest trade fair – 300 more than in 2016.
Accordingly, 200,000 visitors are expected, which would be a new record. The Chinese construction machinery industry is booming as bauma CHINA approaches.
A few weeks before the show opens, bauma CHINA is expecting to set exhibitor and visitor records. More than 300 new companies will present themselves at the Shanghai New International Expo Centre (SNIEC).
A significant… more
Nov 12, 2018
Organised by the Hong Kong Trade Development Council (HKTDC), the 20th Hong Kong International Lighting Fair (Autumn Edition), the third Hong Kong International Outdoor and Tech Light Expo and the 13th Eco Expo Asia concluded with a record number of over 73,000 buyers from 154 countries and regions visiting the three events - an increase of 6% on last year's attendance.HKTDC Deputy Executive Director Benjamin Chau said that the increase in buyer attendance showed the three concurrent fairs had been successful in creating synergy to help build an effective cross-industry sourcing platform.… more
Nov 12, 2018
With smart city projects on the rise across Thailand, international security brands have converged at the 6th edition of Secutech Thailand in a bid to connect with regional buyers and project owners.
Stricter fire and safety regulations enacted by the government have also led to heightened demands for fire and safety equipment, which will be a popular product category during the show.
The high demand has translated into an expansion in show scale at Secutech Thailand, which continues its year on year growth.
Across 7,000 sqm of exhibition space at the Bangkok International Trade &… more
Nov 10, 2018
The days of mass marketing with a “one size fits all” message are over! Event and trade show marketers are getting more and more savvy on how to use audience intelligence to craft effective messages to drive participation.
On this week’s #Expochat, set for Nov. 14 at 1 p.m. ET, join Terence Donnelly of Experient and other experts, as we address the following questions:
What are the current methods of marketing events to audiences?
How can these marketing methods be augmented to be more personalized to their audiences?
Associations have a treasure trove of member data. How can this be… more
Nov 09, 2018
The Las Vegas Convention and Visitors Authority (LVCVA) and the Consumer Technology Association (CTA), owner and producer of CES, have expanded their North American business partnerships by establishing an official Memorandum of Understanding (MOU) between the World Trade Center Las Vegas and the World Trade Center Saskatoon in Saskatchewan, Canada.
The agreement, signed last month during a ceremony at the 2018 World Trade Centers Association (WTCA) Annual Member Seminar in New York City, marks the first of its kind between WTC Las Vegas and a Canadian-based WTC entity.
Through the… more
Nov 08, 2018
Last month, NYC & Company, New York City’s official destination marketing organization and Discover Puerto Rico, Puerto Rico’s newly established destination marketing organization, signed a first-ever partnership to boost tourism between the two destinations
Formalized at a press conference on Oct. 23 at El Museo del Barrio in Manhattan, the new one-year city-to-island alliance includes a collaboration agreement between Puerto Rico and New York City; the exchange of marketing assets to boost reciprocal travel; the sharing of best practices in tourism marketing and management, and the… more
Nov 08, 2018
SmithBucklin, an association management and services company, has acquired 360 Live Media, an association-focused, live-event experience design agency with full-service marketing capabilities.
360 Live Media has redesigned dozens of association meetings, and has also created innovative, first-to-market events.
Both SmithBucklin and 360 Live Media are at the forefront of how associations are rethinking their live events in order to create value, generate non-dues revenue, and foster loyal communities of engaged members. The two firms will work together to serve existing clients and the… more
Nov 08, 2018
Last month, BizBash Media Founder and CEO, David Adler, announced that his company, along with he and his family, have invested more than $500,000 in Goodshuffle Pro, a business operations and intelligence software tool designed for the event rental and production industry.
“After watching the Goodshuffle Pro team iterate and study the industry, they have created a solution that could be the backbone of the inventory, management and marketing control system for what I call the new temporary infrastructure industry,” Adler explained. “In a Pop-Up Events world, with brick and mortar retail… more
Partner Voices
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