5 Actionable Ways You Can Market Your Event to the Right Audience

July 28, 2021
Hubilo

Do you want to leave your event audience stunned just like the last marketing campaign of a brand you fell in love with? Convincing potential attendees to attend your event is a difficult task.

Get these five marketing strategies in place for your next event, and see a flurry of global audiences come your way.

  1. Invite attendees to pre-login and network with peers: Replicate the X factor of a meet-and-greet for your virtual attendees. Invite them to a virtual soiree where they can pre-login onto the virtual event platform to interact with people of similar interests. This marketing tactic will promote high-value networking, engagement, and personalization.
     
  2. Take an unconventional approach: Why fit in when you can stand out? Create a buzz around your event with promotional activities that go beyond traditional methods. Get cracking with interactive ads, live events with entertainers, and pre-event swag bags to encourage conversations and engage your audience even before your actual event has started.
     
  3. Issue a press release with an event teaser: Get creative with your press releases and announce the event on social media. Host a pre-event event for attendees to get a taste of what they would be signing up for. You’ll be amazed at how many RSVPs you get even before registrations begin.
     
  4. Cash in on influencer marketing: Influencers act as a royal flush to your attendee approximation gamble. Having a couple of influencers on your team for the event will ensure you get a relevant and quality audience at the event.
     
  5. Run a contest: Have a contest or a challenge to promote your event. This is a tried and tested marketing strategy that always delivers. All the goodies, gifts, rewards, discounts, and exclusive perks will attract attendees in large numbers.

Lastly, never underestimate the power of a unique hashtag. Millennials, Gen Z, and Gen X, all cling onto hashtags like koalas to a tree. But don’t overdo it! Two to three hashtags will do the trick; more becomes just noise that don’t drive your KPIs.

These strategies can be put to use before, during, and after the big day. Brand the event in a way that forces the viewer to land on the registration page and hit the signup button.

Sign up for a 1-1 demo of Hubilo’s virtual event platform and experience a branded experience firsthand.

 

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