365 MEDIA and Taffy Event Strategies Partner On Tools for Virtual and Hybrid Events

November 6, 2020

Event technology and services companies 365 MEDIA and Taffy Event Strategies have formed a new strategic partnership to provide nonprofits and associations with needs analysis, planning and execution of virtual and hybrid events. The alliance comes on the heels of 365 MEDIA’s recent launch of its virtual event playbooks and services, designed to help associations and nonprofits maximize growth potential in the virtual realm. 

The new collaboration will facilitate the sharing of virtual event best practices to deliver expertise, ROI and efficiency for organizations seeking to pivot to virtual and hybrid events, silent auctions, conferences and other online programs.

“Using the proven 365 MEDIA playbooks and services, this new partnership will enable greater customization for clients in helping them strategize and produce high-impact virtual and hybrid events,” said RD Whitney, CEO of 365 MEDIA. 

365 MEDIA’s partnership with Taffy Event Strategies is the latest addition to a growing roster of publishers, association management groups and trade event organizers that it’s teaming up with.

“This relationship will allow us to scale easily for the needs of new clients with regards to virtual and hybrid events,” said Taffy Event Strategies President Jennifer Hoff. “We’re thrilled to team up with 365 MEDIA and to provide expanded services for our clients, 365 MEDIA clients and new organizations seeking assistance in this arena.” 

Arlington, Va.-based Taffy Event Strategies is a woman-owned, full-service trade show and management company that offers logistics and onsite operations, educational design and conference development, financial management and virtual and hybrid event execution. 

Based in Portsmouth, N.H., 365 MEDIA specializes in full-service virtual event management, online communities, training, certification programs, custom research, audience development and engagement. Its extensive client portfolio includes VNU/Nielsen, McGraw Hill, Tarsus, Summit, LexisNexis, Thomson and Cengage.

 

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact