10 Exhibit Design and Build Trends Seen at EXHIBITORLIVE
March 27, 2024
How do leading exhibit designers and builders create an appealing booth environment? Check out these design trends and traffic-generating tips from ExhibitorLIVE, which was held Feb. 27-28 at the Gaylord Opryland Convention Center in Nashville.
The annual trade show offered a window into what is the latest in effective exhibit strategy — at a show where the exhibit managers are the target buyers.
Our team walked the exhibit hall floor to scout design, lighting and tech trends attracting the most traffic from buyers.
Here are 10 booths that stood out:
Retro revival. Hamilton Exhibits used a pink shag carpet and pastel colors to give a retro vibe in its booth, which featured a cream soda bar. Attendees could make baseball caps with patches of their choice.
Curve appeal. Aluvision showed off its tech on a curved panel LED wall with a dramatic and colorful video on the inside and outside.
LED tiles and games. Stamm Media used LED tiles to create an eye-catching tunnel with video graphics on the inside. A golf putting competition attracted buyers, and those who competed were listed on a leaderboard for a giveaway at the end of the show.
Interactive displays. Skyline’s booth featured an interactive display that used customized pucks to qualify buyers. Another display produced an AI-generated attendee pic that was printed on stickers for giveaways of wireless chargers.
Reuse and repurpose. Spiro’s booth was made from wood palettes that will be reused for other clients. Cameras in the booth tracked traffic, and the company gave away a small biodegradable box with plant seeds as swag to buyers.
Visuals that make an impact. 4 Productions created a castle with LED tiles that could be seen across the show floor. The company also debuted a cube with LED tiles.
Selfie stations 2.0. Pixperience offered unique selfie stations. One display featured a camera on a robotic arm, and another multi-camera display included 12 cameras taking one 180-degree photo. Videos are generated instantly and can be shared with attendees after they provide contact information.
Breathing room. BeMatrix built a double-decker booth with seating upstairs and downstairs. One afternoon they hosted a brownie and cookie ice cream sundae bar.
Road shows. Expandable, a company based in The Netherlands with a new North American office in South Carolina, exhibited its customizable mobile units for the first time. On display, the Expandable Touchdown, which ranges in size from 38 to 53 feet long, can be operated and set up by a single person in 15 minutes.
Big impact in small spaces. Intel Corp. Events Program Manager Victor Torregroza worked with Lamar Allen, owner of LaMarvelous, a Nashville-based balloon company, to produce eye-catching displays and backdrops in small spaces.
For more booth images, check out our Exhibit News Now coverage here.
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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