Kristin Hovde
Kristin Hovde is the Website Manager and Blogger for Smash Hit Displays, an online trade show display company that has many booths, accessories, and flooring available.
3 Questions Your Trade Show Booth Needs to Answer
February 2, 2015
Trade show exhibits are very similar to billboards; attendees need to be able to comprehend its message in less than 5 seconds in order to get their attention as they are walking down the aisles. With very little time to draw people to your booth, there are 3 questions that need to be answered in order to peak their interest and get them to stop and talk to you and your staff.
1.Who are you?
It’s astounding how many exhibitors fail to tell attendees who they are. Without clearly answering this question throughout your booth, potential leads could be walking right by, not realizing what products or services are offered. Design your booth around who your company is and your company motto through graphics, promotional materials, signage, colors, etc.
2.What do you do?
Now that you have established who you are through the design of your trade show display, its important attendees know what your company does. Communicate with your audience what products or services you sell in order for them to determine whether or not they would be interested in what your business has to offer just by simply glancing at your booth. Include bullet points on your booth graphics that describe what you have to offer your customers in as few words as possible. Since attendees will take a few seconds of their time to scope out your booth as they are walking the aisle, they won’t take the time to read a detailed list. Make it short and simple in order for potential customers to understand what you do much easier.
3.What makes you different from the competitor?
Since you will most likely not be the only booth at the trade show, you can expect to see some of your competitors there. Remind your audience what makes you different from them and why they need to do business with you instead. Do you offer products that the other guy doesn’t offer? Do you have around-the-clock customer service available? Do you have competitive prices? Whatever makes you different, make sure potential customers are aware of it through your booth and marketing materials.
One great way to do this is through a presentation or demonstration where attendees will get a firsthand look at what makes your products or services different. If you have printed or digital brochures, include a list of the qualities that your company, products, or services have that they won’t find with other companies.
With these 3 questions answered, you will draw the attention of those attendees who are interested in what your company has to offer.
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
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Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
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MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.
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