Freeman Buys Second Screen Technology Company Klowd.com

Freeman has expanded its digital service offerings with the acquisition Boise, Idaho-based Klowd.com, an audience engagement technology developer of event-focused second screen technology.

“Our clients have positively responded to second screen technology, embracing the ability to increase audience engagement, create conversations and amplify content in real time,” said Richard Maranville, Freeman’s chief digital officer.

ARIA Resort & Casino Launches In-room Technology in 4,004 Rooms

Aria Resort & Casino has collaborated with Crave Interactive, a guest service software company, to create the largest-ever installation of the provider’s in-room hotel tablets.

The tablets will offer a hyper-tailored guest experience with new amenities such as digital in-room dining orders, one-touch spa service requests and an endless stream of news in multiple languages.

The new tablets have been created specifically for ARIA to highlight its array of services. Here are some of the features:

ARIA Resort & Casino Launches In-room Technology in 4,004 Rooms

Aria Resort & Casino has collaborated with Crave Interactive, a guest service software company, to create the largest-ever installation of the provider’s in-room hotel tablets.

The tablets will offer a hyper-tailored guest experience with new amenities such as digital in-room dining orders, one-touch spa service requests and an endless stream of news in multiple languages.

The new tablets have been created specifically for ARIA to highlight its array of services. Here are some of the features:

International School of Hospitality Installs Giant iTab for Students

The International School of Hospitality (TISOH) has installed cutting-edge technology for its special events and meetings students – the Giant iTab – an oversized interactive touchscreen intended to increase digital engagement and keep students on top of trends in the industry and at TISOH.

“When we teach our students about successful meetings, we want to expose them to every facet of planning, production and ultimately the experience of their attendees,” TISOH Executive Director Tim Lam said.

International School of Hospitality Installs Giant iTab for Students

The International School of Hospitality (TISOH) has installed cutting-edge technology for its special events and meetings students – the Giant iTab – an oversized interactive touchscreen intended to increase digital engagement and keep students on top of trends in the industry and at TISOH.

“When we teach our students about successful meetings, we want to expose them to every facet of planning, production and ultimately the experience of their attendees,” TISOH Executive Director Tim Lam said.

6 Digital Marketing Trends to Watch for in 2016

Wondering what 2016 will have in store for digital marketers and consumers? 2015 has brought some remarkably game-changing paradigm shifts in how users find and consume digital content, as well as physical commodities.

In the coming year, these trends will continue to have an exponentially deepening impact on both B2B and B2C sectors.

1.       Live streaming, as well as video-driven promotion, will find much wider acceptance. Video ads will continue to show up on more and more sites and apps.

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.