Seven Apps to Make You a Webinar Rock Star

December 6, 2015

Sabrina George

Sabrina George is vice president of marketing at Onstream Media & Infinite Conferencing, divisions of Onstream Media Corp., a leading provider of webinar, web conferencing and streaming media solutions. 

If you oversee your company’s webinars—from promoting and execution to follow-up—have you ever wondered how you could do your job faster, generate more buzz and do it all more efficiently without spending a fortune? Thousands of business applications are now available to help you with these tasks. In a short, they can transform you into a webinar rock star. 

Here are few of my favorites:

·         Use this free service to promote your next webinar: Webinars are powerful customer acquisition tools only when people show up for them. Webinara https://www.webinara.com/ offers to promote your webinar to people interested in your niche business segment, all for free. They’ll even give you a landing page for your webinar, and then promote your webinar on Twitter and in email notifications sent to Webinara members who’ve signed up for webinars in your category.

·         Show off your creativity: Create a teaser video or stunning animated presentation with these tools: PowToon http://www.powtoon.com/ or Focusky http://focusky.com/. PowToon makes free business presentation animations and can be used by everyone from small businesses to marketing executives and educators and trainers. Focusky makes similarly beautiful templates for you to plug in your data and graphics, customize it down to the music, and then sit back and enjoy. Use these presentations to lure them to the event via a promotional email, or show them off during your webinar to entertain and express your message in an engaging way.

·         Visualize your webinar poll and survey results using Infogram https://infogr.am/.  You’ve finished your webinar, asked a dozen pre- and post-webinar questions, and the data is pouring in. Don’t procrastinate and let it go to waste!  Analyze it now with this easy app that turns a pile of data into meaningful webinar follow-up content.  The premise is simple: Pick a template, visualize your data, and then publish and share. Trying it out using the basic version is free, with gradual fees depending on varying levels of service.

·         Now that your webinars are taking off and you are gaining more followers, why not rank them with SocialRank.com https://socialrank.com/?  SocialRank allows you to rank your social media followers in categories such as most valuable (high profile), frequency of engagement, most followed, etc. If you have a strong social media following or want to have one, this is a must-have.

·         Track how many people shared your registration link with this free tool: SharedCount http://www.sharedcount.com/ Knowing where your traffic is coming from is key to understanding your clients and doing a better job servicing them. Just plug in a URL and SharedCount will pull up shares and likes across major social media sites such as Facebook, Twitter, Google +1 and LinkedIn.

·         Ever wanted to know the best time to tweet your next webinar event, then use Tweriod http://www.tweriod.com/. Catching potential clients at the optimal time is key to getting the most for social media dollars. Tweriod is a free Twitter tool that tells you the best time to tweet, by analyzing your company tweets and up to 1,000 of your followers’ tweets. Get Tweeting.

So, next time you’re wondering how to boost your webinar response rate, try a few of these apps. They might not turn you into a celebrity, but they’re fun and just could help you impress your clients. Who doesn’t like that?

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.