Kevin Dana
Kevin Dana is executive director of marketing and product development at CORT Trade Show & Event Furnishings, a leading provider of furniture rental for the meetings and exhibitions industry.
How to Make Your Booth Stand Out in the Exhibit Crowd
February 27, 2020
At trade shows and conventions, it can be hard to set yourself apart when you’re competing against hundreds of other brands for attendee engagement. Here’s where a uniquely designed booth can be the difference between blending in, and standing out from the crowd. Take a chance and step out from the comfort zone of black and white furnishings to help your booth shine bright and leave a lasting impression on guests.
Dare with Dramatic Seating
While a majority of exhibitors will incorporate neutral seating options, take the opportunity to differentiate your brand with colorful soft seating in your next exhibit. Brightly colored furnishings will draw the attention of every attendee passing by your booth! Bringing confidence and calmness together, seating options in Pantone’s color of the year, Classic Blue, provide the perfect pop of color for a unique booth design.
Go Bold with Monochromatic Color Schemes
A hot trend for 2020, monochromatic color schemes are eye-catching and spark curiosity among attendees. We’re seeing many designers and marketers pull off the monochromatic look by using various shades of green, from chartreuse to forest. Of course, this approach can work with any color for exhibits to reflect your theme or style. For a more personalized booth space, use your brand’s primary color as the focus of your design.
Grab Attention with Mixed Materials
Pops of bright color aren’t the only way to attract guests - accent your next booth space with mixed material furnishings for a fresh and energetic design. Barnwood and marble elements will certainly stand out and create a warm and welcoming exhibit. For a more eclectic design, try layering industrial mixed materials with velvet accent pillows. Attendees will appreciate both the comfort and the modernism of the design.
Keep these color trends in mind as you plan exhibits for 2020. Engage guests with unique color schemes, bold patterns and fresh designs for successful events all year long.
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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