How to Make Your Booth Stand Out in the Exhibit Crowd

February 27, 2020

At trade shows and conventions, it can be hard to set yourself apart when you’re competing against hundreds of other brands for attendee engagement. Here’s where a uniquely designed booth can be the difference between blending in, and standing out from the crowd. Take a chance and step out from the comfort zone of black and white furnishings to help your booth shine bright and leave a lasting impression on guests.  

Dare with Dramatic Seating 

While a majority of exhibitors will incorporate neutral seating options, take the opportunity to differentiate your brand with colorful soft seating in your next exhibit. Brightly colored furnishings will draw the attention of every attendee passing by your booth! Bringing confidence and calmness together, seating options in Pantone’s color of the year, Classic Blue, provide the perfect pop of color for a unique booth design. 

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Go Bold with Monochromatic Color Schemes 

A hot trend for 2020, monochromatic color schemes are eye-catching and spark curiosity among attendees. We’re seeing many designers and marketers pull off the monochromatic look by using various shades of green, from chartreuse to forest. Of course, this approach can work with any color for exhibits to reflect your theme or style. For a more personalized booth space, use your brand’s primary color as the focus of your design. 

Grab Attention with Mixed Materials 

Pops of bright color aren’t the only way to attract guests - accent your next booth space with mixed material furnishings for a fresh and energetic design. Barnwood and marble elements will certainly stand out and create a warm and welcoming exhibit. For a more eclectic design, try layering industrial mixed materials with velvet accent pillows. Attendees will appreciate both the comfort and the modernism of the design. 

Keep these color trends in mind as you plan exhibits for 2020. Engage guests with unique color schemes, bold patterns and fresh designs for successful events all year long.  

 

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Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.