The Center for Exhibition Industry Research (CEIR) has released the first study in its newest research report series for event attendee marketers, “How to Grow Attendance.”
With supple fabrics, charismatic hues and daring combinations of pattern and texture, exhibit and event décor design is both daring and demure in 2018.
Color and pattern trends that will dominate the year include Gray Seating, Bold Energetic Colors, as well as Graphic and Tropical Patterns. Design trends you can expect to find in 2018 are Luxurious Curves, Rich Textures, Modern Industrial Chic incorporating the 70’s vibe, and Powered Meeting Chairs.
Incorporating furniture design trends can keep exhibits relevant and engaging. Here are a few to consider:
Cincinnati Magazine has purchased Cincinnati Baby & Beyond Expo from Hart Productions.
Set for Sept. 15-16 at the Sharonville Convention Center in Cincinnati, Ohio, the annual consumer show for moms, moms-to-be, parents and extended family attracts more than 10,000 attendees and more than 150 exhibiting companies featuring the latest in baby gear, clothing and accessories, along with onsite child and health care experts and interactive activities to keep kids entertained.
Freeman has launched Blueprint, a web-based floor plan management system designed to transform the way show organizers plan, manage and sell event booth space.
Originally launched in 2009 as ShowPlans in the European, Middle Eastern and Asian markets and now released in the U.S. with new features, the re-branded platform delivers real-time visibility into booth availability during the sales process while helping to improve show planning efficiency.
Digital transformation has changed today’s audiences. Consumers are more sophisticated and skeptical, preferring experiences over brands, moments over bargains. Legacy advertising and marketing no longer have that impactful reach. This consumer shift hasn’t just changed brand experience marketing – which makes events more personal and tailored – but also the way organizers approach sponsorship.
The Expo Group, an exhibitions and events partner that invests in growth, is now accepting nominations from across the industry for The Expo Group Show Manager of the Year (SMOTY) Awards. The awards program annually recognizes great leaders in events and trade shows.
“Honorees of the SMOTY Awards wow everyone with their commitment, innovation and excellence,” said President and COO of The Expo Group Randy Pekowski.
Reflecting the dynamic growth of the manufacturing industry in Latin America, EXPO MANUFACTURA, the annual trade show and conference for the manufacturing and processing industry in Mexico, recently pulled off its largest show to date at CINTERMEX in Monterrey, Nuevo Leon, Mexico.
The Consumer Technology Association (CTA) today announced the newest leading global brands added to its growing exhibitor list for CES Asia 2018.
Technology powerhouses, including Alibaba A.I. Labs, BYTON,
Initiated by the International Organizers Network, a joint activity of AEO and SISO, jwc has organized a visit of the construction site of Shenzhen World Exhibition and Convention Center, along with a workshop addressing the most important topics for the future operation of the venue.
Clarion Events Asia, part of the global Clarion Events Group – a leading event organiser, producing and delivering innovative and cutting-edge events since 1947 – today announced that they have formed PT Adhouse Clarion Events (PT ACE), a joint-venture between Clarion Events and PT Adhouse Indonesia CIPTA, a local organiser whose events include Indonesia Properti Expo (IPEX), the largest bi-annual property show in Indonesia.