International Exhibiting: 4 Tips to Keep You on Track

Submitted by lpsavas@tsnn.com on Fri, 12/01/2017 - 14:08

One of the best things about our industry is that we’re not limited by geography or cultural boundaries. Because each country has its own exhibiting style, rules and practices, it’s important to acquaint yourself and your team with the differences so you don’t go into this process blindly.

During my career, I’ve had the opportunity to manage global brand activations for many clients and I’ve developed practices that provide the best opportunity for success.

a2z Announces Launch of New Event Management and Marketing Solutions at Expo!Expo!

a2z, Inc., provider of cloud-based event management and marketing tools, has been busy developing several new event technology solutions for trade show, exhibition, conference and professional meeting organizers.

In an effort to spread the word about these solutions throughout the events industry, the company showcased three new offerings at Expo! Expo! Annual Meeting, held Nov. 28-30 at the Henry B. Gonzalez Convention Center in San Antonio, Texas.

CEIR Releases Updated Report Examining Exhibit Spending

The Center for Exhibition Industry Research (CEIR) has released an updated version of its popular report, How the Exhibit Dollar is Spent.

Originally published in 2014, the 2017 report relays how exhibiting expenditures break down and identifies where spending has remained constant – versus increasing – compared to 2016 levels.

“CEIR is pleased to update these metrics,” said Cathy Breden, CEO of CIER. “Exhibitors, organizers and suppliers alike will benefit from understanding where exhibitors spend their marketing dollars on trade shows.”

Emerald Expositions Events Acquires Connecting Point Marketing Group

Emerald Expositions Events acquired Connecting Point Marketing Group from lower-middle market private equity firm Corridor Capital, mezzanine investor Aldine Capital Partners and management.

Founded by Nancy Splaine and Kim Haulk in 2004 in Rye, N.H., CPMG organizes and hosts nine senior executive level business-intensive trade events focused on innovation for the hospitality, restaurant, healthcare, grocery and retail industries.

How Mixing Retro Approaches with Cutting-Edge Technology Engages Audiences

Submitted by lpsavas@tsnn.com on Tue, 11/28/2017 - 18:18

Have you noticed how certain styles always come back? Retro trends eventually circle around and become a hot commodity once again – from vintage board games to mid-century architecture and even acid-wash jeans (yes, really). And while retro trends may start out in consumer spaces, sooner or later they translate to the business-to-business space as well.

MGM Resorts International Launches New Upgraded Convention Wi-Fi Network, Supports Largest Cisco Live Event

MGM Resorts International has recently partnered with Cisco Systems and Mobilitie to upgrade and double its wireless infrastructure, resulting in the largest, technologically advanced system in the industry and the first in-house, high-density Wi-Fi network capable of supporting high-level events with sophisticated technology needs.

Human Resources Management Association of Chicago Selects SmithBucklin for Management

The Human Resources Management Association of Chicago (HRMAC) has selected SmithBucklin, an association management and services company, to provide full-service association management. Elizabeth Summy, CAE, serves as HRMAC’s chief executive officer, and its headquarters is at 330 N. Wabash, Chicago.