How to Write Successful Trade Show Marketing Copy

Submitted by on Mon, 04/02/2018 - 13:51

Marketing your business at a trade show is one of the most effective ways to promote your business, but only if it’s done right.

Throughout a trade show, you’ll meet a variety of potential customers and clients, but you’ll be surrounded by competition, so you’ll need to make sure that you’re able to make yourself stand out from the crowd.

New Downtown Las Vegas Venue Proposed; New Orleans Makes Headway on Convention Center Boulevard Redevelopment Project

Two convention cities have been busy planning new event spaces and beautification projects to attract even more group business to their respective destinations.  

The City of Las Vegas and International Market Centers, owners and operators of World Market Center Las Vegas, have set their sights on developing a new 350,000 square foot Expo Center in downtown Las Vegas adjacent to the WMC.

Lance Fensterman Tapped as President of Global ReedPOP

Lance Fensterman has been promoted to president of Global ReedPOP, the rapidly growing pop culture division of Reed Exhibitions that he helped to conceive and launch.

Thanks to Lance’s vision and leadership, ReedPOP has become the leading producer of pop culture events in the world, and is the fastest-growing portfolio within Reed Exhibitions, according to company officials.

Bob Priest-Heck Named CEO of Freeman

For the first time in Freeman’s 90-year history, a non-family member was named its fourth CEO – Bob Priest-Heck.

“We are focused on building our clients’ brands and helping them succeed in a dynamic environment by creating meaningful brand experiences that help build relationships and drive clear and measurable outcomes,” said Joe Popolo, CEO of The Freeman Company, the newly created parent company that encompasses Freeman, Encore Event Technologies and Alford Media.

People News: March Brings Plenty of New Hires, Promotions

Michael Fetter has been hired as the director of marketing in the Marketing Communications department for the Louisville Convention & Visitors Bureau.

Before coming to the bureau, Fetter was a media buyer for Bandy Carroll Hellige (BCH), as well as a marketing manager for Phoenix Process Equipment Company where he oversaw all strategic marketing and communications plans.

MPI’s World Education Congress Heads to Grapevine, Texas in 2020

Meeting Professionals International (MPI) has selected Grapevine, Texas, as the destination for its World Education Congress (WEC) in 2020.

The association will collaborate with the Grapevine Convention and Visitors Bureau to host the conference, which is scheduled for June 6–9, 2020, at the Gaylord Texan Resort and Convention Center.

Grapevine is centrally located between Fort Worth and Dallas, where MPI is headquartered.