How to Engage with Attendees at Trade Shows

Submitted by lpsavas@tsnn.com on Fri, 12/15/2017 - 14:16

There are several benefits associated with investing your time and energy in expanding the marketability of your product via a trade show. Trade fairs are powerful marketing systems that can bring new customers to your roster while maintaining your current relationships with your brand loyalists. It’s one of the only times where there will be a concentrated presence of international buyers, sellers and investors in one place in such a short period of time.

High International Impact at MEDICA and COMPAMED 2017: Visitors From 130 Countries

The recent concurrent staging of MEDICA 2017, the world's leading medical trade fair, and COMPAMED 2017, High tech solutions for medical technology, in Düsseldorf, Germany, again confirmed its high international impact for the medical technology industry.

On four days, 123,500 specialists from all health sectors came to experience the latest technologies presented by 5,100 exhibitors from 66 countries.

CPhI North America to Expand Presence and Focus in 2018

CPhI North America, the only event to bring the complete North American pharma supply chain together, today announced the opening of 2018 event registration. CPhI North America will take place April 24-26, 2018 at the Pennsylvania Convention Center in Philadelphia.

It will feature an expanded show footprint ideal for networking, sourcing, education and innovation in drug development and manufacturing.

Healthcare Convention & Exhibitors Association Changes Membership Structure

The Healthcare Convention & Exhibitors Association unveiled its new, streamlined Membership Structure. HCEA volunteers and staff reviewed membership needs with all categories and types of HCEA members, and introduced a simple membership structure that allows for more choice.

HCEA’s membership categories remain the same: Association, Corporation, and Industry Partner. Now, members will choose how many individuals from the organization will participate in HCEA and have access to benefits.

Industry Experts Predict an Emphasis on Human Approach to Events in 2018

In just a few days, 2017 will be history. The year brought event professionals a host of challenges around technological advancements, security, politics and travel, to name just a few. While next year will continue to prove difficult in many of those same areas, experts are pointing out that 2018 will be filled with opportunities for show organizers to rethink how events can capitalize on the human factor.

To wrap-up the year, here are a few predictions from five event industry veterans about what they foresee coming down the pike for events in 2018.

InsightXM Launches Event Data Analytics Package Tailored to Event Planners

San Francisco-based data technology company, InsightXM, has unveiled a new insights package designed for event planners and marketers seeking powerful, easy-to-access data analytics.

The InsightXM Analytics Essentials package provides a fixed price and quick access-to-data analytics tool tailored to help planners better understand their event audiences, uncover hidden opportunities and identify weaknesses.

With the Essentials platform, users can:

Second Annual Play Fair Returns to the Big Apple, Expands Showfloor

Play Fair, a public celebration of play and entertainment for all ages, returned to the Jacob K. Javits Convention Center in New York City for its second year with a larger showfloor, more exhibiting companies and a broader itinerary of immersive, family-friendly activities.

Held Nov. 4-5 and Hosted by The Toy Association in partnership with LeftField Media, the event provided a sold-out crowd of more than 20,000 children, parents, families and fans with a first glimpse of the toys, games and entertainment expected to be topping wishlists this holiday season.

No Cash, No Problem: How Cashless Payments Transformed the Attendee Experience

Submitted by lpsavas@tsnn.com on Wed, 12/13/2017 - 14:59

If you are anything like me, you barely carry cash anymore. Credit and debit cards have become the main method of payment these days so cash isn’t necessary. Other advances in technology, such as PayPal and Apple Pay, have proven this to be true, too.

With cashless payments gaining momentum and technology being developed to cater to this trend, it’s time that the event industry catch-up. Attendees already have enough to remember and worry about at an event, so having a few bucks on them to purchase lunch is probably the last thing they are thinking about.

Shanghai Jewellery Fair Sees Record Visitor Turnout

The 13th edition of the China International Gold, Jewellery & Gem Fair - Shanghai (Shanghai Jewellery Fair) drew 6,522 unique visitors, up 36 percent, compared with the show's 2016 edition.

The increase in visitor numbers proves that the fair – East China's leading jewellery event – is growing in the right direction and steadily expanding its international reach.