I Have Data from My Event…Now What?

Submitted by lpsavas@tsnn.com on Thu, 03/08/2018 - 15:09

One of the most common questions I hear when talking about data and events is “I have more data than I know what to do with, now what?”

It’s true that most events are not suffering from a lack of data collection or data being generated on attendees and exhibitors. But, many event organizers and marketers are still at a loss when it comes to developing insights and action using their data.

Where to focus first?

TRANSFORM USA Chooses Unique Venue for Second Event in Washington DC

Transform USA, the conference for data, analytics and digital in events, is gearing up take place July 18 at the Newseum, a unique and interactive museum that celebrates the history of news journalism in Washington D.C.

Held annually in the U.S. and London, the one-day, invitation-only conference will focus on technology’s impact on live events and how forward-thinking show organizers can benefit from digital, data and analytics.

New Online Ordering System at Cobo Center Streamlines Event Services

Cobo Center has launched a newly redesigned exhibitor and conference services online ordering system that provides in-house and vendor event services with a streamlined, transparent ordering process and allows customers access to their ordering history from start to finish.

“For our customers across the globe, this new software creates an online order system for Cobo event services that gives immediate information to users on order status, history and payment,” explained Claude Molinari, general manager of SMG/Cobo Center.

Tarsus Indonesia Launches Indonesia Fintech Show 2018

Tarsus Indonesia, a subsidiary of U.K.-based Tarsus Group, an international business-to-business media group with interests in exhibitions, conferences, education, publishing and online media, announced the launch of Indonesia Fintech Show 2018 (IFS 2018), scheduled for Dec. 5-7, 2018, at the Jakarta Convention Center (JCC).

The show is organized in support of the continual development of Indonesia's financial technology sector through 4 main components in the event: