Best Practices for Tapping Tech to Make Events More Personal

Submitted by lpsavas@tsnn.com on Tue, 01/09/2018 - 15:49

Tech helps the brand experience world go around, from audio-visual solutions to the latest innovations in digital marketing. Tech is precise, mathematical and useful. It can be eye-catching and fun, too. But ultimately, tech is just part of the show organizer machine that powers event marketing and sponsorship.

Stop the engines for one second.

What if I told you event tech, at its best, can make shows more personal and create deeper connections between you or your sponsors and audiences? It seems counterintuitive but it’s true.

Hannover Fairs USA to Launch DOMOTEX USA in 2019

Hannover Fairs USA is gearing up to debut DOMOTEX USA, a new trade show and conference for the U.S. residential floor covering industry.

Set for Feb. 28-March 2, 2019 at the Georgia World Congress Center in Atlanta, the event is slated be a U.S. extension of Deutsche Messe’s global portfolio of flooring events, including DOMOTEX, launched in Hannover, Germany in 1988.

PSAV Expands Into Global Trade Show Market with Hargrove Acquisition

Experiential events and exhibitions production company, Hargrove, has been acquired by the parent holding company of PSAV, a global provider of audiovisual and event experiences.

No financial terms of the deal were disclosed.

The acquisition not only brings together a premium experiential events and trade show company with one of the largest event experience providers in North America and Europe, but also marks PSAV’s ownership group’s entry into the global trade show market and the acceleration of its expansion into live experiential events.

New Business Contracts: The Expo Group, Mohegan Sun, CDS and More Sign Deals

The holiday spirit extended before and after the new year to the signing of plenty of new contracts for suppliers and venues serving the trade show industry.

The Expo Group will provide event-related services to International Carwash Association as ICA seeks to boost the experience of their attendee, exhibitor and sponsor stakeholders at The Car Wash Show.

Shepard Ramps Up Growth of AV Division with Production Associates Acquisition

Event production company, Shepard, has made its second buy this winter with the acquisition of Northern Virginia-based Production Associates, a full-service audio-visual management, staging and consulting company that provides services to association, corporate and government events.

“We are excited to welcome Production Associates to our growing Shepard AV family,” said Stuart Danneman, executive vice president of Shepard AV. “They bring to the team a strong service-based culture, innovative technology and a thriving presence in the Virginia, Maryland and DC markets.”

Facebook Adds New Feature for Groups and Events

Submitted by lpsavas@tsnn.com on Thu, 01/04/2018 - 15:24

Social media isn’t just for sharing selfies or tweeting 140 characters anymore. We use it every day to stay connected to family and friends, read about current events, and feel included in events and stories from across the globe. Facebook has found a way to encourage user involvement with its new feature, Collaborative Stories.

This recently launched feature is in addition to its already popular Stories function. Users of Facebook groups and Facebook events will be able to contribute to a story that will be visible only to other members of that group or event.

Apple Revises Controversial Guidelines for Event and Exhibition Apps

Apple has published updated App Store guidelines, adding specific arrangement for exhibition and event mobile applications.

Apple uses the App Store Guidelines to work with app developers, to ensure that the programs offered through the company's App Store are in line with user experience standards.

In June, Apple announced iOS 11 and introduced changes to its App Review Guidelines. Among the changes was a section that had the event industry concerned:

UFI Opens Regional Office in Bogota, Colombia

UFI, the Global Association of the Exhibition Industry, recently opened a regional office in Latin America.

Based in Bogota, Colombia, the new office will serve the growing number of UFI members across Latin America, and will be the base for collaborations with national and region industry associations like AFIDA, AMPROFEC, AOCA and UBRAFE.

The position of the UFI Regional Manager for Latin America will be filled by Ana Maria Arango.

Phoenix Convention Center Reaps Rewards for Energy Efficiency Efforts

The Phoenix Convention Center recently has completed several energy efficiency upgrades by converting outdated lighting to energy efficient LED lighting technology.

Last year, the PCC participated in Arizona Public Service’s (APS) Solutions for Business energy rebate program, resulting in more than $175,000 in rebates for the LEED-silver certified facility.