How to Optimize Your Virtual Trade Show Booth
Businesses have relied on trade shows for B2B marketing for nearly 200 years, and it’s easy to see why. These exhibitions allow companies to network, discover new leads and form partnerships.
Businesses have relied on trade shows for B2B marketing for nearly 200 years, and it’s easy to see why. These exhibitions allow companies to network, discover new leads and form partnerships.
As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework:
Connect teamed with World Meetings Forum (WFM), one of the most important events linking qualified hosted buyers with suppliers for the MICE industry, as part of its ongoing mission to present event planners with a diverse group of impressive destinations.
WFM has nearly 10 years of presence in Mexico, Latin America and the Caribbean and was the first event in the region to return face-to-face in 2020 in Los Cabos.
The flurry of new hires in the events industry continues unabated, particularly at destination marketing organizations and industry associations. Check out who’s landing new career opportunities or moving up the ladder:
Members of the Professional Convention Management Association (PCMA) have given their full approval of the 2022 Board of Directors and Trustees Slate, which was introduced to PCMA’s membership on Sept. 8.
The Professional Convention Management Association (PCMA) has partnered with software company JUNO to offer an enhanced platform for its audiences to experience content and connect with each other year-round.
New business agreements and acquisitions are starting to pick up speed this fall as the trade show and events industry continues its gradual comeback. Take a look!
What exactly defines a “technology company?” Wikipedia says it’s an electronics-based business related to internet-related services, software, yadda yadda. There’s no doubt that Apple, Samsung, Dell and Amazon are tech companies. But let’s consider Facebook, LinkedIn, and Twitter, which are all classified in that category. They are categorized as such, given that their services are delivered online or through mobile and their revenue is generated by selling data or access to information. Makes sense.
In-person trade shows are continuing to make a comeback, filling a face-to-face business and knowledge gap for the industries they serve that digital-only events just can’t duplicate. Here are two major events that pulled off safe and successful iterations recently.
Now that meetings and conventions are trickling back to an in-person format again, the question of what event food and beverage is going to look like for the foreseeable future is likely occupying the mind of many a pandemic-weary event planner these days. To find out how the last 20 months have influenced the kinds of menus events are opting to serve or forgo, we turned to the experts—in this case, 20-year culinary veteran Jen Bargisen, senior executive chef with Sodexo Live!—to find out which F&B trends are hot and which are not in this ever-evolving health and safety landscape.