GES Sponsorship Strategy & Sales Released to Help Clients Optimize Sponsorships
April 25, 2018
An event provides one of the most powerful opportunities for sponsors to get their brand and message out in a face-to-face environment. For event organizers, sponsorships can help offset costs, increase revenue, enhance the attendee experience and strengthen partnerships.
To help clients increase the value, efficiency and impact of their live events, GES has launched GES Sponsorship Strategy & Sales. Announced on Apr. 10, the new program enhances the company’s sponsorship program offerings.
“We’ve blended decades of experience in live event marketing and domain knowledge with the largest sponsorship database in the industry,” said GES EVP of strategy, David Saef.
He added, “Our focus is to help our clients drive revenue and improve efficiencies through sponsorship optimization.”
GES’ standard sponsorship services – GES Sponsorship Platform, a database of more than 20,000 sponsorships and Sponsorship 2020 workshops – are included in the new program.
The expanded service offers consultation, sales execution and services, including measurement and reporting, to help clients increase attendance, drive revenue and improve efficiencies through sponsorship optimization.
GES Sponsorship Strategy & Sales adds:
- Program assessment and strategy development
- Full sponsorship sales services, including operations, invoicing and collections
- Design and development of sales assets
- Ability to sell, track, and report progress to goals
- Development of distinct activations
- Utilization of industry-leading tools to manage sales
GES has also hired industry veteran Andy Herman as vice president of sponsorship strategy and sales. Herman has more than 25 years of expertise developing and selling high-value sponsorship programs and a thorough knowledge of all aspects of exhibitions and event sponsorship. Prior to joining GES, he led sponsorship sales at Jack Morton Worldwide.
Herman explained that GES’ sponsorship programs can help clients effectively acquire and manage the right sponsors to drive event growth.
“GES’ industry-leading database of more than 20,000 sponsorships and our Sponsorship 2020 workshops helped event professionals get more out of their sponsorships,” Herman said.
He continued, “With the launch of GES Sponsorship Strategy & Sales, we are enhancing our end-to-end solutions. We can now provide a comprehensive range of event services with the ultimate goal of optimizing sponsorship revenue and improving efficiencies for our clients.”
GES Sponsorship Strategy & Sales is designed to act as an extension of show organizers, brand marketers and event planning teams, and can scale from simply offering strategy or sales to providing full end-to-end event services and production.
“Global brands and industry associations turn to GES for sound advice and trends on sponsorships,” said Wendy Gibson, EVP of global marketing for GES.
She added, “GES has the experience, processes and proven strategies to optimize sponsorship programs and a full suite of strategic and tactical services designed to increase attendance and drive revenue from sponsorships.”
For more information on GES Sponsorship Strategy & Sales, go HERE
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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