Resolutions Are Made to Be Broken: My 3 Social Media Goals for 2014

January 18, 2014

Christina Hernandez

Christina Hernandez is new media coordinator at GES, where she manages GES’ corporate blog and their social media community.

I’m not a fan of resolutions … Why? I never keep them! Each year, I type a list and hang it in places I’ll have to look at every day. It’s very motivating for the first few months until my resolutions become a daily reminder of how I can never keep them … And they get ripped down.

This year, I decided to forget accomplishing XYZ by the end of 2014; why not just set goals that I want to meet? Realistic goals satisfy my competitive nature and eliminate the hovering resolution cloud that haunts me and makes me feel defeated.

Personally, a few of my goals for the year include diving into the juicing world, building my endurance athletically, crossing an item off my bucket list and spending more quality time with family and friends.

How do my goals differ from my usual resolutions? They aren’t unattainable. I’m not saying lose X amount of pounds or travel to this destination, I’m giving my “changing on a daily basis” life the freedom to grow with my goals, and the flexibility to reach them by the end of the year.

Professionally, my goals involve social media. I bet you couldn’t have guessed that one, right? Social media is a cluster, to be honest. It’s always changing and unless you’re as obsessed as I am, it’s nearly impossible to keep up with.

With that in mind, here are my three social media goals for 2014:

1. Out with the old and in with the new- I know … I can never completely rid myself of Facebook, LinkedIn and Twitter (it scares me to think of a world without them), but I need to branch out and try something new. Well, keeping in mind that it’s a goal and not a resolution … I have signed up for Snapchat and Vine (personally). Cheers to wasting seconds of my life at a time watching hilarious videos and mildly inappropriate photos that disappear in seconds … No, but really, I’m excited about this one and how social media like them can work for events.

2. Branching out of current professional circles - Whether this means joining new LinkedIn groups, using new #hashtags and/or liking new pages on Facebook. Fresh perspectives are needed in 2014. Who knows, it may lead to interesting and shareable content.

3. Reevaluate the way I use each channel- LinkedIn has always been seen as the “place to network,” but what about the new company pages that allow updates like Facebook? Does that change the way I use it professionally? Also, Facebook now allows searchable #hashtags and company pages have inboxes. Should I be leveraging the content I share better? Still thinking through this monstrous goal.

I have to admit, starting a new year is always frightening and exciting. I never know what to expect, but always keep my options open to anything that comes my way. I hope my goals have inspired you to not be so hard on yourself.

At the end of the day, no one is keeping score, but you, why not hit the ground at a realistic pace and keep it up throughout the year? You know what they say, slow and steady always wins the race. I choose the tortoise in 2014.

Any big plans for your social media presence in 2014? Share your thoughts below; I’d love to hear what’s on your mind.

Add new comment

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.