IAEE Public Events Council Releases Survey Report to Evaluate Public Events Industry 2011

May 15, 2012

The International Association of Exhibitions and Events Public Events Council released its “Public Events Industry 2011” survey report and “Supplemental Report: How the Public Event/Consumer Show Engages with the Younger Generations/Professionals.”

In 2009, the Public Events Council distributed a survey to public event organizers across 22 public events industry sectors to examine overall industry performance.

The report identified which public event industry sectors fared well, which sectors struggled and their expectations for the future.

As a follow-up to that report, the survey was repeated in 2010 and 2011 with subsequent reports detailing individual and comparative statistics over the survey years.

"With three years of survey data now available, the public events industry is showing some optimistic signs with growth in exhibit space sales and steady revenue and attendance figures," said IAEE President Steven Hacker.

He added, "The economy, however, continues to be a major factor impacting many sectors of the public events industry."



Key results of the survey are as follows:

  • Sixty-six percent of respondents have an optimistic/very optimistic attitude toward 2012.
  •  
  • Thirty-two percent plan to launch new events in 2012.
  •  
  • Thirty-six percent expect better sponsorship revenue in 2012; fifty-seven percent expect nearly the same and eleven percent expect worse results.
  •  
  • The economy was identified as the top issue facing the industry today. In 2009, the economy was also the top issue, but in 2010, more event-related issues were identified above the economy.
  •  
  • Sixty-eight percent of public event organizer respondents take the younger attendee/professional into consideration when developing education programming at events.
  •  
  •  

The survey report on the "Public Events Industry 2011" is available for purchase at www.tradeshowstore.com.The report is free for IAEE members and $99.95 for non-members.

Add new comment

About text formats

Related Articles

A lot of people are genuinely “exhibiting.” They have a product and it’s on display. Look at it. See it’s brilliant innovation. See what our company has done to advance the…
You know that incorporating corporate social responsibility activities during your events can be a win-win all around – for your attendees, charities in destinations that…
When Brad Dean, previously president and CEO of Myrtle Beach Area Chamber of Commerce for nearly two decades, had the opportunity to take the reins as CEO of the newly formed…
Digital invitation platform Evite has launched Evite Pro, a new custom platform designed to simplify and streamline the event planning and execution process for professional…
Naylor Association Solutions, a North American association software, communications, events and management services provider, has acquired TechMedia, a producer of digital…
We've all been there — only a few hours into a looong trade show day, and your feet are already aching. When your feet hurt, it can truly be difficult to think about anything…
Partner Voices
Partner Voices
HERE, EVENTS HELP YOUR COMPANY AND THE COMMUNITY
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.   
Learn More