ecoXpress Replaces Need for Onsite Printed Exhibitor Guides
May 5, 2013
Imagine going to a trade show and instead of lugging around an often bulky exhibitor’s guide all day, you could walk up to a kiosk with a touchscreen, search for exhibitor’s digital brochures you are interested in and have them instantly emailed to your inbox.
That’s exactly what U.K.-based ecoXpress has started offering at events, which also has had a substantial impact on the amount of paper saved onsite.
The system – used at exhibitions by leading brands such as GSK, GE and Honeywell - not only saves money (and trees) through the reduction of printing and shipping costs, but also provides invaluable data capture and data analytics, enabling exhibitors to more effectively target their post-event sales activity.
In addition to housing an unlimited selection of brochures or product information, ecoXpress can also be configured to include video demonstrations or additional data capture questions.
“ecoXpress is fully customizable and brandable and can be used on multiple devices and platforms, so an exhibition stand could have touch-screens that enable the visitor to help themselves, but it can also run on an iPad, so each sales person has all the info at their fingertips and can run through demonstrations with the visitor, then select brochures to email instantly,” said Alastair Reece, head of development of ecoXpress.
Users of the system have given it high marks.
“The ecoXpress system gives us absolute continuity across the many shows at which we exhibit and ensures that our customers are able to drill down into the information they require and have it sent directly to them,” said Chris Martin, Europe, Middle East, Africa and India public relations manager - Honeywell Aerospace.
He said, “Our sales teams love the slickness of the system and our customers appreciate not having to take armfuls of brochures away from the stand.”
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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