News

Nov 04, 2021
It's no secret that events deliver valuable content but maximizing the value of that content after the fact is often overlooked. Organizations often capture and archive video content from their live events and webinars, and based on a recent survey, 65.9% of event organizers also make their virtual event content available on-demand after the live broadcast. The result is a massive treasure trove of valuable and underused education, motivation and customer insight. With strategic planning, there are numerous opportunities to turn event content into a marketing goldmine, resulting in increased… more
Nov 03, 2021
Atlanta Apparel recently wrapped up its last 2021 market reporting pre-pandemic buyer attendance, its largest-ever number of resources spurred on by the expansion of temporary exhibits to five floors and record-breaking order-writing that fueled growth across all market sectors.  Featuring the latest looks in contemporary, young contemporary, fashion accessories and specialty categories, including children’s, plus-size, bridal and social occasion, the show, which took place Oct. 12–16 at AmericasMart Atlanta, continued its 2021 upward attendance trajectory, attracting buyers from 44 states,… more
Nov 02, 2021
The Las Vegas tourism community recently took a giant step forward in the development of the Vegas Loop, an express underground transportation solution designed to help reduce traffic congestion while offering visitors and locals convenient access to the city’s myriad resorts, meetings and entertainment offerings. On Oct. 20, Elon Musk's tunnel company, The Boring Company, received unanimous approval by the Clark County Commission for a special use permit and franchise agreement for the proposed 29-mile tunnel transportation system, which will connect to the existing Las Vegas Convention… more
Nov 01, 2021
North Carolina’s Charlotte Convention Center is now ready and able to host larger meetings and conventions, thanks to a $126.9 million expansion project that has added approximately 50,000 square feet to the 26-year-old downtown venue.  On Oct. 21, the City of Charlotte, the CRVA, construction partners, hospitality industry representatives and community leaders gathered to officially open and celebrate the new state-of-the-art space via a ribbon cutting ceremony that included the unveiling of a new public artwork and remarks from city government and tourism officials, including Mayor Vi… more
Oct 29, 2021
Creating community around events has become an increasingly important way to build awareness, boost engagement, drive attendance and deliver on ROI goals. 365 Media, a leading expert in virtual and hybrid events and online community consulting, recently debuted a completely free resource that helps industry professionals create, build and grow online communities year-round while continually advancing their careers: the Community Leaders Institute (CLI). The platform was designed to unite a global network of community leaders, founders, managers and launchers in various industries (including… more
Oct 29, 2021
Leave it to the IMEX Group to always make you feel like you’re part of their great big family. Event professionals unable to attend IMEX America in person this year are in luck. The group announced plans to debut IMEX BuzzHub Live, offering a unique virtual window into the world of the show, which takes place Nov. 9-11 at Mandalay Bay Resort and Casino in Las Vegas.    “'There’s always a seat at our table’—this is our mantra, and we’ve worked to ensure IMEX America remains inclusive and available to all,” said Carina Bauer, CEO of the IMEX Group.  “As part of this, we’re launching our first-… more
Oct 28, 2021
ASM Global, the world’s leading producer of entertainment experiences, venue management, event strategy and management, and Marketplace Events, the largest producer of B2C shows in the U.S. and Canada, have forged a multi-year content and programming alliance that builds the world’s largest and most diverse network of consumer shows at the more than 200 ASM Global venues across North America.   As the leading content provider for venues worldwide, ASM’s roster of programming partners already includes some of the largest global event promoters, including Live Nation, AEG Presents, Feld… more
Oct 27, 2021
Held Sept. 22-25 at The Venetian Expo and Convention Center, Vision Expo West, the annual trade show and conference for the eyecare and eyewear industries, brought together thousands of ophthalmic professionals, who perused more than 280 exhibiting companies and took advantage of cutting-edge continuing education and engaging programming.  Presented by co-owners RX and The Vision Council, the bustling event attracted motivated attendees focused on conducting serious business, facilitating transactions and establishing meaningful business connections, according to RX officials. “We are… more
Oct 26, 2021
The influx of new hires and promotions continues unabated at event-related organizations far and wide as the industry prepares itself for a busier 2022. Take a look! Skyline Displays  Skyline Displays, a leading provider of displays, exhibits and related services for trade shows and corporate events, has tapped Anthony Floreano as its new CEO. He succeeds Bill Dierberger, who is retiring after serving as president and CEO for 11 years but will continue to serve on the company’s board of directors.   Floreano brings a strong background in the event space to his leadership role, having spent… more
Oct 25, 2021
Change cannot be put on people. The best way to instill change is to do it with them. Create it with them. – Lisa Bodell Employee engagement was once just a good-to-have goal and used to involve tactics to make the employees "feel an emotional connect" around special occasions and conventional team-building activities. The COVID-19 pandemic is forcing organizations to throw away playbooks that they had become comfortable with. Employee engagement is now a mission-critical strategy, which can make or break the growth story of the company in both, short and long term. Before the pandemic… more

Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: