VISIT FLORIDA Relaunches Landing Page to Drive Destination Bookings Following Hurricane Michael
November 19, 2018
As part of a nearly $9 million marketing plan following Hurricane Michael and this year’s red tide blooms, VISIT FLORIDA has relaunched Florida Now, a landing page that provides real-time information from destinations across the state and is designed to encourage the continuation of tourism and event bookings to Florida.
Relaunched Nov. 1, the new landing page features a collection of Hurricane Michael recovery information and updates including an interactive map with photos, videos, twitter feeds and webcams.
“Following Hurricane Michael, VISIT FLORIDA has been working with both the public and private sectors, to ensure our neighbors in the impacted communities recover,” explained Ken Lawson, president and CEO of VISIT FLORIDA. “Through this revamped Florida Now page, we will shift visitor perceptions of Florida by enabling them to see for themselves that Florida is still the No. 1 travel destination in the world.”
The relaunched page also includes a new Northwest Florida blog section that can be filtered by city to show business openings, coming soon messages, upcoming events and other destination-specific information submitted by tourism businesses to help visitors make the most informed travel decisions.
“As a VISIT FLORIDA partner, this page will be invaluable for our destination to showcase that we are open and ready to welcome visitors from across the globe,” said Curt Blair, administrator of the Franklin County Tourist Development Council.
According to Panama City Beach Convention & Visitors Bureau President and CEO Dan Rowe, following natural disasters such as Hurricane Michael, VISIT FLORIDA works to stay on the front lines in protecting the statewide tourism industry.
“As the impacted communities continue to recover, this landing page will allow our destination to communicate with visitors in real time and let the world see what areas of the state are ready to welcome travelers now,” Rowe said.
Check out the Florida Now landing page HERE.
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Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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