Top Reasons Why Your Organization and Event Need a Blog

January 25, 2015

According to a research published by farrechinc.com, Internet users in the U.S. spend 3x more time on blogs than they do on email. The report, which cited sources included Hubspot, InsideView and FactBrowser, also indicated that 81 percent of online consumers trust information and advice from blogs. In fact, there are many more reasons to promote your organization with a dedicated blog. Here are some worthy of consideration.

·         A blog is an excellent means of spreading the word about upcoming events.

·         Promoting exhibitors, sponsors and speakers through your blog posts increases their ROI while showcasing your brand.

·         New blog posts are an excellent means of engaging audiences on social media and growing your subscribers list.

·         Every new blog post counts as a new link to be indexed by search engines, enhancing your organization’s online presence.

·         Blogs help to keep attendees engaged through the year and update them on the digital tools available to help them plan ahead.

·         Writing about trending and discussion-worthy topics in your industry may help to create awareness and start a dialogue by inviting engagement from your followers.

·         Blogging is way to publicize your organization’s accomplishments as well as the service you are providing to your industry.

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.