Shepard Exposition Services to Launch ‘Make an Impact’ Campaign at IAEE Expo! Expo! in December
November 23, 2022
Full-service event production company Shepard Exposition Services is bolstering its mission to serve customers, partners and the community while bringing the exhibitions industry together with the “Make an Impact” campaign, set to officially kick off at the International Association of Exhibition and Events (IAEE) Expo! Expo! 2022.
At “The Show of Shows,” set for Dec. 13-15 at the Kentucky International Convention Center in Louisville, Ken., Shepard’s philanthropic spirit will be on full display, as it encourages attendees to stop by its event booth #434 to learn about the company and explore impactful event solutions, as well as participate in an interactive basketball game that will support The United Way’s efforts to reduce food insecurity.
“The 'Make an Impact' campaign embodies Shepard’s mission and commitment to serve, and we are honored to integrate this giving opportunity into our Expo! Expo! booth," said Kevin Bird, executive vice president of Shepard. "For more than 100 years, our company has operated with a service-focused culture. We support the communities in which we live and work and encourage our employees to give back."
Within the booth at this year’s Expo! Expo!, Shepard will be hosting its Play It Forward basketball arcade challenge, which will help raise awareness for those in need and offer attendees a bit of fun, friendly competition while supporting a great cause. For each game played by attendees, Shepard will donate $10 to provide meals for underserved families, with a goal to raise $5,000 through its partnership with The United Way. Participants will also be entered into a raffle to win a special prize.
“Through events, we stay connected, drive business and have the power to make an impact,” Bird said, adding that the campaign reflects the company’s commitment to honor its customers every step of the way. “Our strength is our employees, and they've done a terrific job designing, developing and executing this campaign to unify our company and industry community to give back."
"Make an Impact" will continue through 2023. For more information about the campaign and the positive impact Shepard is having on its community, customers and partners, click here.
TSNN/Tarsus Media at Expo! Expo!
Meanwhile, Shepard partner Trade Show News Network (TSNN)/Tarsus Media is inviting attendees to stop by booth #539 for the following activations and promotions:
- Share your "comeback" story and the positive ways you have rebounded for a chance to be in a TSNN article.
- For every "comeback" story you share as a trade show organizer, your name will go in a hat to win a $100.00 Amazon gift card (to be given away at the end of the show)!
- Take a fun picture on our social media wall and tell us what makes you proud to be part of our industry! We will spread the word on Twitter with #expoexpo and give you a sticker (for your laptop or water bottle) proclaiming you are proud to be an #eventprof.
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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