PRG & 3D Live Bring Holographic 3D to Live Events
September 16, 2019
Entertainment and event technology solutions provider Production Resource Group and 3D Live, creator of 3D holographic LED display technology, have formed an exclusive partnership to provide 3D LED technology to live event clients. Via this partnership, PRG will offer 3D Live’s patented “holographic” 3D LED technology to live concert, corporate events and e-sports clients, and 3D Live will exclusively use PRG’s LED walls on its productions.
According to Nick Jackson, senior vice president of PRG, the 3D holographic experience is comparable to augmented reality – without the need for expensive headsets. It can be easily scaled to thousands of audience members simultaneously through the use of low-cost, customizable 3D glasses. In addition, 3D LED screens create a unique immersive content experience for the viewer without the need for a darkened environment.
“Displays, videos and presentations in the 3D world have a dynamic and exciting element that captivates and enthralls an audience,” Jackson said. “3D holographic technology that PRG and 3D Live provide can be used in any corporate video presentation, from product launch or technical presentation [to] corporate meeting — any time when information needs to be delivered in an intuitive, immersive or visual way.”
According to 3D Live officials, 3D Live’s systems deliver an immersive visual experience with superior brightness, color, contrast and extreme 3D depth, relative to projection-based displays. With this technology, 3D imagery leaps off the screen, enveloping performers and immersing audiences.
Key features of this technology include:
- Flexible, easy-to-use design
- Based on modular LED tile technology, can be built to any configuration
- Customizable per client request
- Turnkey product compatible with standard control and video delivery systems
- Low-cost customizable passive 3D glasses offer great sponsorship opportunities and can be distributed as branded giveaways, sold or recycled
- Display has dual functionality for 2D or 3D
According to Nathan Huber, CEO of 3D Live, besides offering an unparalleled immersive experience for attendees, “holographic” 3D LED brings theme-park-level visuals to an event.
“The wow factor of the technology helps to create a shared social experience and lasting memories for guests with the added benefit of heightened information retention around the content shared,” Huber said.
He continued, “From a content perspective, presenters can interact with holographic media, swiping floating images and data around themselves and the environment in real-time. Additionally, the technology can be used to showcase immersive media related to a brand story or conference topic.”
He added that with the advanced media production tools available on the market today, 3D content can easily be developed at a comparable cost to that of 2D visuals or repurposed from VR content.
Last year, 3D Live received the Pollstar Tech Enhancement of the Year award for its work with musical artist Flying Lotus. The company’s technology has been featured in concerts and tours with Big Gigantic, 2 Chainz and other musical acts.
To learn more, go here.
Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE and engage with us onTwitter, Facebook, LinkedIn and Instagram!
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
Add new comment