Previously Planned as Hybrid, Event Tech Live Will Now Be Virtual Only Nov. 2-6

October 26, 2020

In late June, TSNN reported that Event Tech Live, the annual London, U.K.-based trade show and conference dedicated to event technology, would take place as a hybrid event. However, due to new gathering restrictions in response to rising COVID-19 infections across the U.K., coupled with travel restrictions for international exhibitors, the decision was made to push the show to virtual only.

Now, ETL is scheduled to take place virtually from Nov. 2-6, with plans for a hybrid event in 2021. In normal years, the face-to-face event offers educational programming across six stages, showcases event tech providers and introduces new players to the market through start-up competitions. 

So far, the ETL has already confirmed a wealth of new international exhibitors and speakers, with more than 50 percent of registrations heralding from outside the U.K. thus far, demonstrating how powerful virtual events can be in attracting a global audience to an event brand. 

“With even more content available to us from corners of the world typically out of reach of London, we’re confident Event Tech Live ‘20 will be able to deliver its traditional mix of ingenuity, novelty, problem solving and interaction,” said ETL Co-Founder Adam Parry.

“Technology has helped to push businesses of all sectors, sizes and kinds around the corner in terms of their communication/interaction strategy during the pandemic, so it’s an ideal time to demonstrate tech’s next steps at ETL [and] how it’s coloring in the virtual floor plan.”

Parry added that ETL Virtual will maintain the show’s commitment to independent content. Using matchmaking software, visitors can specify which of the more than 100 educational sessions and event tech demonstrations they want to watch as well as arrange meetings with exhibitors and industry peers.

According to Tech Evangelist Dahlia El Gazzar, who is a regular speaker at ETL, the show is now more relevant for event professionals than ever before, especially for those trying to figure out what their future events and experiences are going to look like.  

“Now you can participate in the sessions, discussions, schedule time with other peers that are going through the same hamster wheel, and more so, take a look at the event tech companies that are changing up how events will be going forward,” El Gazzar said. “I challenge all event profs to reach out to the tech companies as strategic partners and advisors – don’t only ask about the features of their platform. Ask them how they can make you acquire and retain audiences, and their attention, and how to monetize your events going forward.” 

Confirmed event tech companies at ETL Virtual will include U.S.-based companies including Hubilo, Socio, Swoogo, InEvent and EventCore, together with top tech businesses across the U.K. and Europe.

“The hybrid show will be back next year and having designed ETL across the dimensions since January, we’re in a great position to make it fully virtual meantime,” Parry added.

To learn more and to register for Event Tech Live 2020, go here.

 

Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE and engage with us on Twitter, Facebook, LinkedIn and Instagram!

Add new comment

Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.