PCMA Signs Partnership Deal with Korea MICE Association
September 1, 2020
PCMA and Korea MICE Association have signed a two-year strategic agreement to provide support to members of both organizations and equip them for the post-COVID return of events through specialized training programs.
The partnership will focus on the delivery of PCMA’s Digital Event Strategist (DES) course in Korea, in a move to ensure event planners are skilled for designing and delivering hybrid and digital events.
Karen Bolinger, PCMA’s managing director for APAC, said this partnership is an opportunity to engage with the Korean business events industry by providing practical, skills-based training.
“We are delighted to work in partnership with our colleagues at Korea MICE Association to help support their industry to rise to the challenge of running engaging events in the post-COVID business events space,” said Bolinger.
Each country in the Asia Pacific region has a unique road to recovery, she pointed out; however, being able to provide valuable education to event planners is a big part of ensuring a successful future for the events industry.
“We look forward to having members of the Korea MICE Association engaging in our local and global community conversations, and to hearing about their experiences and point of view of what they need to fuel their recovery,” Bolinger added.
Chun Kim, president of Korea MICE Association (which has worked with PCMA since 2017), said the partnership is a constructive opportunity for members and stakeholders in the Korean MICE industry during this time.
“The MICE industry has been facing a transformation and has seen an increased need to collaborate on creating a digital environment for events,” Kim said. “The DES course will be the most productive way to bring our members to the next level in the industry.”
The partnership has already seen 26 members from Korea MICE Association start the Digital Event Strategist course in August 2020.
Photo credit: http://koreaconvention.org/
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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