Make Your Brand Shine on Facebook with Photos

January 19, 2013

It's a universal truth that people enjoy looking at photos. Photos can tell stories, and they can entertain without demanding too much of the viewer. If you are exploring ways to make your brand more popular on Facebook, then consider doing it through images that can engage your fans. People may forget the words you share in a post, but they will carry the visual in their heads long after they see it.

Here are some useful tips to make your brand shine on Facebook with photos:

Don't just post pictures of your brand. Post pictures of how people connect with your brand.

You may have the best product or service in the world, but your saying so is not going to be enough. If you can get your users to say it though, that is something else altogether. Post pictures of people using your product and of things they have built or achieved with your services. Prospects will believe in your brand when they can see your current users being happy with it.

Post photos that tell a story.

An engaging photo is one that has a story to tell. It captures that one moment in time and space when some vital elements come together in a very special way. If you can capture and post photos that can tell stories and resonate with some aspect of your fans' lives, then you are sure to get more likes and shares for your posts.

Bring in an element of fun and humor.

Human beings form deeper memories when they are having fun. They also form deeper emotional connections with photos that can make them smile.  We have all experienced this with our personal photos. This fact extends to brand images too. Brands that are successful on Facebook, such as Coca Cola and Starbucks, recognize this fact only too well. If your fans and their friends bond with the photos you post, they are bound to look forward to seeing more of your content.

Focus on the bigger picture, pun unintended.

Each brand is like a silhouette in a dusky skyline. It is part of a bigger picture. Consider how your brand serves an industry or a community. Now look for visuals that can successfully convey the value your brand brings to that bigger entity.

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact