Make Your Brand Shine on Facebook with Photos
January 19, 2013
It's a universal truth that people enjoy looking at photos. Photos can tell stories, and they can entertain without demanding too much of the viewer. If you are exploring ways to make your brand more popular on Facebook, then consider doing it through images that can engage your fans. People may forget the words you share in a post, but they will carry the visual in their heads long after they see it.
Here are some useful tips to make your brand shine on Facebook with photos:
Don't just post pictures of your brand. Post pictures of how people connect with your brand.
You may have the best product or service in the world, but your saying so is not going to be enough. If you can get your users to say it though, that is something else altogether. Post pictures of people using your product and of things they have built or achieved with your services. Prospects will believe in your brand when they can see your current users being happy with it.
Post photos that tell a story.
An engaging photo is one that has a story to tell. It captures that one moment in time and space when some vital elements come together in a very special way. If you can capture and post photos that can tell stories and resonate with some aspect of your fans' lives, then you are sure to get more likes and shares for your posts.
Bring in an element of fun and humor.
Human beings form deeper memories when they are having fun. They also form deeper emotional connections with photos that can make them smile. We have all experienced this with our personal photos. This fact extends to brand images too. Brands that are successful on Facebook, such as Coca Cola and Starbucks, recognize this fact only too well. If your fans and their friends bond with the photos you post, they are bound to look forward to seeing more of your content.
Focus on the bigger picture, pun unintended.
Each brand is like a silhouette in a dusky skyline. It is part of a bigger picture. Consider how your brand serves an industry or a community. Now look for visuals that can successfully convey the value your brand brings to that bigger entity.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
Add new comment