Informa Markets and NuORDER Launching Digital Fashion Trade Show This Fall

June 11, 2020

The future of fashion B2B trade shows is hybrid, according to Informa Markets, which has joined forces with B2B e-commerce platform NuORDER to launch the fashion industry’s largest digital trade event. Making its debut alongside Informa Fashion Portfolio’s physical trade shows – MAGIC, COTERIE, PROJECT and MICAM AMERICAS – in Las Vegas and New York City, the new e-commerce experience will virtually connect retailers with brands that are unable to attend the events in person. 

Originally scheduled for Aug. 17-19, MAGIC, PROJECT Las Vegas and MICAM Americas will take place Sept. 30-Oct. 2 at the Las Vegas Convention Center. The July 19-21 COTERIE and PROJECT New York events have been moved to Sept. 22-24 at Jacob K. Javits Center. All were postponed due to health and safety concerns.

Marrying NuORDER’s network of thousands of premium fashion brands and 500,000 retailers with Informa’s global fashion network will not only create the largest digital fashion platform but also bring an established and highly curated marketplace to a virtual environment, according to Informa Markets officials. 

Designed to complement Informa’s key face-to-face events, the digital platform comes as Informa continues its investment in the development of digital solutions to support brands and retailers as they plan for spring and summer fashion markets, according to Nancy Walsh, president of Informa Fashion Markets.


“The live event experience is irreplaceable, [and] fashion in particular is a tactile business — buyers want to feel fabrics in their own hands and see colors with their own eyes,” Walsh explained. “But we also believe that the future of fashion wholesale is a synergy of physical and digital.”

She continued, “Our first step in this direction is our partnership with NuORDER and the digital trade show we will debut this year, which we believe will help translate the experience of discovery and connection that is at the heart of our physical events to a new and exciting virtual environment.”

To virtually present new collections, brands will be able to tap into NuORDER’s digital capabilities, which include custom digital catalogs, line sheets, in-platform ordering and interactive 360-degree virtual showroom technology. This will help retail buyers be able to discover, connect and do business with new brand partners through category and price point search functionalities, as well as gain access to curated content and relevant product recommendations, and place in-platform orders. 

Through this partnership, Informa Markets Fashion and NuORDER also hope to champion the fashion industry’s continued evolution toward digitalization. Their new platform will soon expand to include new shows, categories and regions, presenting opportunities for forward-thinking fashion brands and retailers willing to embrace a hybrid future of B2B fashion commerce, according to Heath Wells, co-founder and co-CEO of NuORDER. 

“Both NuORDER and Informa are market leaders, and we are excited to power the largest global platform for fashion brands and buyers,” Wells said. “Our partnership marks a defining moment in the industry solving real customer needs at a critical time. This is the beginning of a new era for fashion markets and the standard for discovery and commerce moving forward.”


Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE and engage with us on Twitter, Facebook, LinkedIn and Instagram!

Add new comment

Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here. New Wave Experiences Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024. Enhanced Technology Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space. Refreshing New Design & Fine Art The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights. Sustainable Spectacles Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles. The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.