How You Can Create In-house Tutorial and Promotional Video

December 17, 2012

You have a great idea for a video, but you don’t have the time or the money to hire a third party to do the work.  All is not lost!  You can create the video yourself and it will look like a professional made it.  Don’t be afraid, even beginners can make a video using the steps and tools described below.

Step 1: Write the Script

Begin by writing a clear and concise script.  Try to stay on point and convey your message in as few words as possible. Ideally the finished video should be under 5 minutes and closer to 3 minutes or less. Remember you will have visuals to support the commentary. 

Step 2: Record the Voiceover

To record the voiceover you will need a headset with a microphone or a USB microphone that will connect to your computer.  You also need sound software to capture the recording. Most Windows computers offer “Sound Recorder” found in the Accessories folder.  For higher quality recordings I recommend downloading Audacity, free sound recording and editing software.

When recording the voiceover be sure to speak clearly, at a natural speed, and to include pauses between sentences and paragraphs.  This will allow for you to add in visual transitions in the video. Once the recording is complete, save it as a .wav file to a local folder.

Step 3: Create Visuals

Next you will need to capture the visual elements.  You can use still images or video snippets.  I prefer Snagit, a screen capture tool.  Snagit allows you take screens grabs and then easily edit them. You can also capture video from your screen using Snagit.  For example, you may want to record how to navigate through a form on your website to share with your attendees. Save all of your images and recordings to a local folder. If you save the files to a network folder you may experience delays during the creation and editing phase.

Step 4: Combine the Voice and Visuals

To begin piecing the individual elements together into a video you will need video creation and editing software.  I recommend Camtasia. It is beginner friendly, but offers many editing and publishing options. They also offer a free 30 day trial.  Begin by uploading your .wav file(s), image files, and video files into a new project in Camtasia. Once uploaded you simply drag and drop your files onto the tracks and then edit as needed.  You can edit your audio for timing, fades, volume and clarity.  Some of the image editing tools includes a zoom function, visual callouts with text and highlights, and transitions between slides like fades. Camtasia offers many tutorial videos for each of their features.

Step 5: Broadcast

Now that you have a video that you are happy with you can publish it directly from Camtasia.  You have the option of saving the video in many formats for posting to different mediums. Also, you can publish your video to your YouTube and Screencast pages from Camtasia. Once your video is published then you want to promote in all your appropriate audience communications including your website, emails, newsletter, Facebook, Twitter, and LinkedIn.

Add new comment

Partner Voices
HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates. Water Stewardship Efforts MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step. MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas. MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030. From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts. Caring for One Another MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include: Unserved perishable prepared foods from events Perishable unprepared food from MGM Resorts’ kitchens Nonperishable food items from minibars and warehouses The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community. Fostering Diversity and Inclusion To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all. MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.