TSNN is shining a bright, well-deserved spotlight on event companies that are #GivingBack to make a positive impact in their host and home communities.
Is your company #GivingBack? Tweet us using the #GivingBack hashtag to @TSNN_com_us and we’ll feature what your company is doing to help make the world a better place!
Apr 03, 2020
While it’s important for all of us to stay informed about the current health crisis and its impact on our industry, TSNN believes it’s important to balance out the negative with positive and inspiring news. That’s why we’ve launched this weekly Good News column to shine a well-deserved spotlight on all the amazing events and event-related companies making a positive difference during this challenging time. Here, five reasons to smile today: Good360 Helps Canceled Events Donate Unused Items Good360 is helping show organizers and vendors of cancelled trade shows, conferences and festivals… more
Mar 23, 2020
Cancelled trade shows and meetings are the harsh reality for convention centers across the country right now, but that hasn’t stopped many venues from turning their misfortune into charitable opportunities. To help provide a little feel-good inspiration during this challenging time, read on to learn how events and venues impacted by COVID-19 are stepping up to provide immediate relief to those in-need in their local communities. Greater Columbus Convention Center Feeds Nashville Tornado Victims When COVID-19 virus concerns resulted in a March 5 order by the Ohio Department of Health… more
Mar 06, 2020
In the wake of sudden, severe storms that caused a series of devastating tornados to slam through Nashville and greater middle Tennessee in the early hours of March 3, the City of Nashville is starting to pick up the pieces. According to news reports, the storm claimed more than two dozen lives and caused extensive destruction to homes and businesses, with the East Nashville, Germantown and Donelson neighborhoods hit particularly hard. But despite the extensive damage, Nashville’s resilient residents, including the Convention Center Authority, are already stepping up to help their community… more
Feb 05, 2020
The Raleigh Convention Center and its catering partner, Centerplate, kicked off the new year on a compassionate note by launching a new community meal donation program to benefit local nonprofits in The Triangle region (Raleigh, Durham, Chapel Hill and Cary, N.C.) and surrounding areas. Dubbed Share Your Meal, the initiative allows event organizers to help people in need by ordering additional meals at their meetings or conferences that are then donated to the Food Bank of Eastern & Central North Carolina and the agencies it supports. Through this initiative, organizations hosting… more
Jan 09, 2020
By now you’ve likely read the news reports and seen the photos. Australia is being ravaged by the worst wildfires the country has seen in decades, with many areas devastated since the fires began in September of last year. Record-breaking temperatures, months of severe drought and strong winds have fueled a series of massive bushfires across the country that have torn through bushland, mountain forests and national parks. At least 24 people have died nationwide. According to local news reports, more than 24 million acres have been burned, and even with firefighting assistance from countries… more
Dec 17, 2019
‘Tis the season for giving, and several event organizations have been doing their part to bring a little holiday cheer to women and children in need this season. The Toy Foundation Brings Joy to Underprivileged Kids What child doesn’t want a new toy at Christmas? Earlier this month, The Toy Foundation, the charitable arm of The Toy Association, teamed up with volunteers from Michigan-based toy companies and nonprofits Delivering Good and Variety – The Children’s Charity of Detroit to provide 350 children with toys and fun at a special event held at the Southfield Parks and Recreation Center… more
Nov 27, 2019
For many in the events industry, the holidays are a time of open-hearted generosity and giving back. Here’s what several event venues and companies are doing to bring holiday cheer to those in need. Centerplate and Pasadena Convention Center Celebrate a Heartfelt Thanksgiving For the sixth year in a row, the Centerplate team at Pasadena Convention Center in Pasadena, Ca., will prepare 300 turkeys to feed more than 1,500 homeless men, women, children, seniors and very low-income families at the 49th annual Union Station Homeless Services Dinner in the Park, taking place at Pasadena Central… more
Oct 14, 2019
Two trade show organizations are doing their part to combat food insecurity within the communities that host their events. For the fifth year in a row, NACS teamed up with Tyson Foods to show support for the host community of the NACS Show, the annual trade show and conference for the global convenience and fuel retailing industry. Held Oct. 1-4 at the Georgia World Congress Center in Atlanta, the show donated 4,774 cases (38,526 lbs.) of assorted Jimmy Dean and Hillshire Farm products to the Atlanta Community Food Bank. “There are more than 153,000 convenience stores serving communities… more
Sep 10, 2019
As Hurricane Dorian moved over the cold waters of the Labrador Sea and became an extra-tropical storm on Sunday, many communities along the Atlantic are facing the devastation left in its wake. By far the greatest destruction was in the northern Bahamas, where Dorian planted itself for 48 hours as a monster Category 5 hurricane, obliterating everything in its path and leaving an estimated 70,000 people homeless, according to news reports. So far, the death toll has risen to 45 and is expected to climb as thousands remain missing. To help with what is expected to be a massive recovery effort… more
Aug 29, 2019
The summer months have been anything but slow and leisurely when it comes to CSR activities in the trade show industry. Here’s a roundup of event companies, associations and venues that have beat the heat by giving back to those who need it most. Las Vegas Market Raises Thousands to Fight AIDS Las Vegas Market at World Market Center held another successful Up On the RoofGift for Life fundraiser that generated $16,000 for Design Industries Foundation Fighting AIDS. At the ninth annual event, which took place July 29 during the Summer 2019 Las Vegas Market, a record crowd of approximately… more
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!” These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas. Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities. Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC. What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space. What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here. Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen. This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.