Giving Back
TSNN is shining a bright, well-deserved spotlight on event companies that are #GivingBack to make a positive impact in their host and home communities.
Is your company #GivingBack? Tweet us using the #GivingBack hashtag to @TSNN_com_us and we’ll feature what your company is doing to help make the world a better place!
Feb 12, 2019
As part of its ongoing partnership with the American Heart Association’s Orange County Division, Visit Anaheim has donated eight life-saving CPR kits to two more high schools in its local community.
Launched in November 2017 in conjunction with the AHA, the CVB’s multi-year Heart-to-Heart campaign was created to give back to local residents by providing more than 15,000 Anaheim high school students with life-saving CPR skills and education.
“Inspired by American Heart Association’s decision to host their 2017 Scientific Sessions at the Anaheim Convention Center after a 16-year absence and… more
Feb 04, 2019
By Douglas Emslie, Tarsus Group Managing Director
Firstly a big thank you to everyone who has sponsored me for the Boston Marathon. I really appreciate it, and it will go a long way to help the charity achieve its goals this year.
For the first time, I’ve got corporate sponsors and a huge thank you to them - details of my various supporters are below - you have gone above and beyond. Finally, a big thank you to Rachel, Brian and Jeffery for their Herculean efforts on the fundraising - a fantastic team effort.
Training in January hasn’t quite gone to plan. I’ve picked up a hip injury -… more
Jan 31, 2019
MGM Resorts International has re-established its MGM Resorts Scholarship Program for Children of Employees with an initial gift of $1 million.
Offering scholarships up to $2,500 to selected children of MGM Resorts’ full-time domestic employees (excluding executives) through a highly competitive application process, this philanthropic program is intended to help high school graduates increase their access to post-secondary opportunities, including universities, community colleges and recognized certification programs.
Although the scholarships will be funded by MGM Resorts, the program… more
Jan 23, 2019
In an effort to help Southern Nevada’s vulnerable populations, Caesars Entertainment has launched The Shared Future Fund, a first-of-its-kind investment model that will be used to create long-term positive change for adult and child victims of human trafficking.
The new fund will be controlled and managed by ImpactNV, a Southern Nevada nonprofit dedicated to mobilizing cross-sector leadership to address pressing social needs and building a better community.
Created as a self-sustaining model designed to catalyze solutions to core regional issues via grants, loans and investments, The… more
Jan 18, 2019
As the American cultural anthropologist Margaret Mead once said, “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it’s the only thing that ever has.”
We are seeing Mead’s words come to fruition in many aspects of our society, including the global business community, as more people and companies are taking the lead in creating positive change via corporate social responsibility programs.
The events industry is no exception to this, with many companies and individuals doing their part to set up programs and campaigns to help make a difference in… more
Jan 07, 2019
By Douglas Emslie, Tarsus Group Managing Director
I strongly believe that we as an industry need to do more to give back to our communities. To practice what I preach, this year I will be running the Boston marathon on behalf of a local Boston charity that does a fantastic job for the Newton community – NWW Committee for Community Living.
HERE is a link if you would like to support my running on behalf of this great non-profit!
I’m planning to write a monthly blog on my challenge, which will go out on TSNN.com and on social media. So here is my first-ever blog!The year 2018 ended as it… more
Jan 09, 2019
As part of its new vision that business events can be the drivers of social positive change, PCMA has committed to combat child exploitation by signing The Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism.
In partnership with ECPAT-USA, the leading U.S. policy organization that works to end the commercial, sexual exploitation of children around the world, The Code is the only voluntary set of business principles that companies and organizations in the travel, business travel and tourism industries can implement to prevent and eradicate human… more
Dec 20, 2018
While many exhibition venues may choose the holiday season to carry out acts of service that help their local communities, the San Diego Convention Center has made corporate social responsibility a year-round labor of love.
According to Barbara Moreno, SDCC executive director of communications and outreach, the San Diego Convention Center Corporation has a long-standing commitment to giving back to its Southern California community.
“We believe in being good neighbors and for years have worked together with event meeting planners to connect them with non-profits and charities that they can… more
Dec 11, 2018
Leaving a destination better than one found it isn’t just a theme that’s been resonating with many events lately – it’s been inspiring some convention and visitors bureaus to do their part, too.
Case in point is the Barcelona Convention Bureau (BCB), which teamed up with 13 of its partners for a Volunteer Day consisting of a full-day park clean up at Bryce Canyon National Park in Utah prior to IMEX America, held last October in Las Vegas.
With corporate social responsibility (CSR) initiatives a top priority for BCB and its partners, the activity was created to showcase BCB’s CSR initiative… more
Dec 04, 2018
Speak with Tammi Runzler for just a few minutes and it’s obvious she’s one of those special individuals with a deep passion for making a difference. A 30-year veteran of the meetings, events and destination marketing industries, Runzler recently co-founded CSRconnections, a corporate social responsibility program planning company that connects organizations with customized CSR opportunities designed to engage attendees while positively impacting the destinations that host their events.
As an enthusiastic proponent of CSR at events, I was excited to sit down with Runzler to hear about her… more
Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors.
TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders.
Lisa Messina, Chief Sales Officer, LVCVA
With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role?
Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”
These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.
Allegiant Stadium
As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward?
Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees.
What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events?
We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.
Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city.
Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.
What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization?
We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.
What are your favorite ways to recharge?
My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.
Valley of Fire
What advice would you give to women following leadership paths in destination marketing?
I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.
This interview has been edited and condensed.
This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.