Getting Your Event Web Site Right in 2015
January 31, 2015
Your Web Site is the main point of entry for a lot of people coming to your event, so it’s important to make sure it is effective as possible.
1.Start with the Domain Name
Despite the hype about SEO, marketers often underestimate the importance of getting the domain name right for their website. Search engines give considerable weightage to keywords in domain names, so it’s important to ensure that yours has the one or two words that your audience is most likely to associate with your brand. Choose short words which are free of special characters and easy to type on a touch screen keyboard. Choose a root domain that stays the same from year to year, and build new subdirectories for each event and year.
2.Focus on Interactive UI/UX
Getting the domain name right is just the beginning. The year 2015 is all about the ‘experience’. Creating an easy navigation and pleasing browsing experience for website visitors will be the key to your success. Whether they are using a high definition desktop monitor or a small touch screen on their mobile phone, your participants should be able to access critical information quickly and easily. Responsive design (where the website containers, images and fonts adjust to match the user’s screen size and resolution) and smart adaptive behavior (where the interactive features provided are spontaneously based on device capabilities) are becoming the norm now. If your website doesn’t function well on devices your users love to use or have access to, then it can significantly hurt your brand’s image with them.
3.Create High Quality Content
To bring traffic to your website and then keep audiences engaged, you have to create targeted and appealing content. Till recently, creating nice landing pages that provided starter information and some useful links to users was considered sufficient. However, now it’s important to find new ways to grab the attention of jaded web users and get them excited about your brand. Finding the right balance with visuals, copy and interactive elements will be crucial. Gone are the days of boring, static websites. Your visitors will want a rich browsing experience. Dynamic background images, interactive video and product galleries, smart widgets, bold typography, subtle animations, engaging copy – all these and many other ingredients need to come together in the right proportion to build a strong emotional connection with your audience.
4.Fast and Real-Time Updates
We are on the cusp of a new space age and the impact is percolating into the minutiae of our daily lives. As consumers, we expect lightning fast, personalized service that is available to us when and where we demand it. If made to wait, we simply take our business elsewhere. Your attendees, exhibitors, speakers and sponsors are no different. They expect to be given secure and automatic access to updated information as soon as a status changes, a transaction is made or an action is taken. This is where the power of behind the scenes, cloud-based computing comes into play. Opt for a smart solution provider that can keep your event’s web and mobile assets updated, automatically and in real-time, without requiring time-consuming and costly manual work.
We wish you a successful and superlative event organizing experience this year!
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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