Freeman Adds Event Tech Directory to Fuzion by Freeman Ecosystem
September 24, 2019
In an effort to solve the industry-wide challenges of digital event tool integration, in 2017 Freeman launched Fuzion by Freeman. The open product ecosystem is designed to give event managers the ability to choose and integrate the best-of-breed software solutions that work best for their programs.
Establishing a common language that allows multiple software tools to talk to one another results in a more unified, meaningful view of events along with improved analytics, according to Freeman officials.
Now, to further improve and simplify the event technology selection process, Freeman has added a Fuzion event tech directory. The new directory allows customers to quickly find relevant providers within the network of more than 120 Fuzion partners.
“When putting on an event, especially one rich with technology, integration can become a major challenge,” said Danielle Puceta, Freeman’s senior vice president – digital. “With so many components contributing to an overall live experience, you can quickly find yourself working with more than a dozen different vendors to produce a single event.”
Puceta cited examples of the types of tools that benefit from integration: registration, floor plan management, mobile app development, lead retrieval, digital signage and social media, to name a few. The Fuzion partner network consists of companies that deliver tools and systems to help event planners and marketers manage all of these areas and more.
“Fuzion seamlessly integrates all of these event technologies to create a simpler, more cohesive event experience for planners,” she explained. “This simplicity encourages increased technology adoption, which enables more personalized, interactive and engaging experiences for attendees.”
Freeman also announced that it has expanded its Fuzion Partner Program and will host its second Fuzion Summit Nov. 11-12 in Chicago. The summit brings together some of the industry’s top event technology companies to discuss industry trends and challenges as well as to collaboratively innovate on how to advance the event industry as a whole. Fuzion partners wishing to attend the event can reach out to fuzion@freeman.com.
“By developing a robust partner program and creating a comprehensive directory, we’re empowering partners to improve product and system integrations while also creating a simpler, more beneficial platform for customers to choose and connect all of the event tech solutions,” Puceta explained. “Everyone wins.”
To learn more about Fuzion by Freeman or to join the partner network, go here.
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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