Nov 24, 2013
Do you use Facebook Insights to measure the increase in your social media reach and engagement? There is an abundance of information and analyses that can be gathered from Facebook Insights. At a high level you can see how your Page Likes, Post Reach, and Engagement are performing week over week. Then you can drill down further under each of these umbrellas to analyze what types of posts generate the most activity, by whom, and when. Today, I’d like to highlight two tools that may get overlooked and are really useful.
These two pieces of data can be found under the… more
Nov 24, 2013
Hanley Wood recently launched a new mobile app for The International Surface Event 2014. The free app now is available for iPhone, iPad, Android and BlackBerry users and is sponsored by FCA Network.
The International Surface Event will take place Jan 27-30 at the Mandalay Bay Convention Center in Las Vegas.
The event is a combination of three trade shows: SURFACES, StonExpo, and TileExpo. The new mobile app covers all three shows and can be found by searching International Surface Event in the Apple App Store, Google Play or BlackBerry World.
“The Event mobile app is designed to make… more
Nov 17, 2013
Freeman recently upgraded PLANTOUR, its popular web-based tool that is designed to simplify the event planning process and enhance the marketing of on-site sponsorship opportunities.
The new tool is part of the Freeman Technology Suite, Freeman’s integrated platform of tools, and is free to Freeman customers.
PLANTOUR addresses the need for exhibitors, show organizers, event planners and meeting managers to more efficiently scout for an event venue, view floor plans or plan for available sponsorship opportunities without ever having to leave their desks, according to company officials.… more
Nov 17, 2013
Freeman recently upgraded PLANTOUR, its popular web-based tool that is designed to simplify the event planning process and enhance the marketing of on-site sponsorship opportunities.
The new tool is part of the Freeman Technology Suite, Freeman’s integrated platform of tools, and is free to Freeman customers.
PLANTOUR addresses the need for exhibitors, show organizers, event planners and meeting managers to more efficiently scout for an event venue, view floor plans or plan for available sponsorship opportunities without ever having to leave their desks, according to company officials.… more
Nov 10, 2013
A couple of weeks ago, Twitter announced a new feature which allows all users to schedule a tweet. Though not an unprecedented feature - a number of third-party applications already provided this option - the announcement from Twitter sparked an intense online debate on the pros and cons of pre-scheduled messaging.
For a busy show manager who has an ever-growing list of operational details and issues to take care of, the ability to post appropriate messages on a pre-determined schedule can be a heaven-sent option.
Not sure which messages can be easily scheduled ahead of your event? We have… more
Nov 10, 2013
A couple of weeks ago, Twitter announced a new feature which allows all users to schedule a tweet. Though not an unprecedented feature - a number of third-party applications already provided this option - the announcement from Twitter sparked an intense online debate on the pros and cons of pre-scheduled messaging.
For a busy show manager who has an ever-growing list of operational details and issues to take care of, the ability to post appropriate messages on a pre-determined schedule can be a heaven-sent option.
Not sure which messages can be easily scheduled ahead of your event? We have… more
Oct 26, 2013
The IEEE MTT-S International Microwave Symposium (IMS) Exhibition - the show covering radio frequency, microwave, millimeter wave, and THz frequency technologies - hosts approximately 600 exhibitors and 10,000 engineers annually.
At the 2013 event in Seattle, planners used a secret weapon to turn the normally introverted attendees into social media mavens.
Implementing a two-fold strategy
Louisville, Colo.-based MP Associates, the firm charged with managing the IMS exhibition, developed a social media strategy for the event. The cornerstone of the plan involved getting the visiting engineers… more
Oct 26, 2013
The IEEE MTT-S International Microwave Symposium (IMS) Exhibition - the show covering radio frequency, microwave, millimeter wave, and THz frequency technologies - hosts approximately 600 exhibitors and 10,000 engineers annually.
At the 2013 event in Seattle, planners used a secret weapon to turn the normally introverted attendees into social media mavens.
Implementing a two-fold strategy
Louisville, Colo.-based MP Associates, the firm charged with managing the IMS exhibition, developed a social media strategy for the event. The cornerstone of the plan involved getting the visiting engineers… more
Oct 13, 2013
With Google serving more and more secure searches and not displaying the keywords that bring traffic to their websites, it is becoming difficult for webmasters to determine which keywords and phrases are delivering maximum results.
While there are a number of options available for figuring this out in a roundabout way, e.g. by building powerful custom reports, one section that many webmasters may be neglecting to explore is the Search Engine Optimization (SEO) reports section in Google Analytics.
These reports provide information about Google Web Search queries returning URL results from your… more
Oct 13, 2013
Where is the best place to network with trade show industry veterans and newbies alike? Where can you find out what’s trending in the expo world? Where can you debate the hottest topics in our industry?
For the past two years, every Wednesday at 12:00 PM ET show organizers, exhibitors, suppliers and media all gather together for an hour on Twitter to talk trade shows in 140 characters or fewer.
In the spring of 2011 Dana Freker Doody, Stephanie Selesnick and I began talking about starting a weekly, moderated Twitter chat focused specifically on trade shows. After receiving… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.