Facebook Insight Tools to Help You Fine Tune Your Promotion Plan

November 24, 2013

Do you use Facebook Insights to measure the increase in your social media reach and engagement? There is an abundance of information and analyses that can be gathered from Facebook Insights.  At a high level you can see how your Page Likes, Post Reach, and Engagement are performing week over week.  Then you can drill down further under each of these umbrellas to analyze what types of posts generate the most activity, by whom, and when. Today, I’d like to highlight two tools that may get overlooked and are really useful. 

These two pieces of data can be found under the ‘Posts’ section of Facebook Insights.

The first graph can tell you when your fans are online.  You can scroll over the graph to the time of day the highest number of fans are logged onto Facebook, as well as, how this varies for each day of the week. 

This information can be very powerful when planning what time and day to post significant news, contests, and any promoted posts.  This data takes the guesswork out of your post planning.

Secondly, scroll down a little further on this page and you will see a list of your top posts.  Here you can sort by Date, Type, Targeting, Reach, and Engagement. Sort by Reach or Engagement and you can quickly see what type of post (photos, links, shares, or text posts) receives the highest activity.  This can help to guide you in what your audience likes to see and what they will react to. You can also easily choose to “Boost” a post or pay to promote a specific post from this screen. This is beneficial if you have a post that you were hoping would get more engagement or on the flip side you have a post that performed particularly well and you want to get the most mileage out of it as possible.

Take some time to look around the other insights offered.  There are many key data points that can help you to shape your Facebook promotion plan and reduce the guesswork of Facebook marketing.

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.