News

Jan 17, 2022
Hybrid events are relatively new to the industry, and most organizations are still testing its possibilities. Determining what and how to sell sponsorships for hybrid events is also open for discussion.  Looking to kickstart your sponsorship efforts for hybrid events? Here are some tips on how you can find and secure hybrid event sponsorships like a pro.  Understand sponsor requirements Engage in a conversation with sponsors about their objectives and capabilities for the event. Many sponsors don’t have the human resources or time for elaborate sponsorship activations. While others want to… more
Jan 14, 2022
If you asked Tony Salah what he was most passionate about when he started his career, business and technology would have topped the list, considering his degree in electrical engineering along with an MBA from Harvard. Fast forward several years when a family health issue arose, and he suddenly became laser-focused on the inefficiencies within the healthcare system and wellness as tool to prevent illness. “It became deeply meaningful to me and ignited my passion to combine my technology and business background with the health and wellness space,” Salah said. “I saw so much need and so many… more
Jan 14, 2022
If anyone knows a thing or two about navigating through disruptive times, it’s Brad Dean. In 2018, he was tapped to helm Discover Puerto Rico, the island’s first-ever destination marketing organization, following a series of natural and public health disasters, including Zika virus and hurricanes Irma and Maria.  Coming onboard the year after Hurricane Maria pummeled the island—along with its tourism industry—Dean quickly assembled a stellar team of more than 50 people at Discover Puerto Rico, leading them in a remarkable period of recovery and growth that boosted tourism 45% in the first 18… more
Jan 12, 2022
It goes without saying that many of us in the exhibition industry are looking toward 2022 with cautious optimism. Will this be the year that trade shows and business events truly bounce back, or will 2022 be yet another bumpy, unpredictable extension of 2021? While none of us have a crystal ball to refer to, we asked a range of industry experts what they’re hoping for and setting their sights on – both professionally and personally – in the New Year. Bob Priest-Heck, CEO, Freeman: This past year has brought on so many learnings, innovation and things we can strive for in 2022. From a… more
Jan 12, 2022
Trade Show News Network is excited to unveil the launch of the Trade Show Talk Podcast, featuring well-known events industry podcast host Megan Powers of Powers of Marketing. The first episode of Trade Show Talk now is available HERE and will publish every 2nd and 4th Thursday of the month. This month’s theme is centered around community, and the inaugural podcast features a conversation with Meredith Rollins, Chief Community Officer at PCMA, who talks with Powers about how PCMA is embracing the 365-year-round approach to its community. The next episode will feature a conversation with… more
Jan 11, 2022
South Florida’s newly expanded Greater Fort Lauderdale/Broward County Convention Center (GFLCC) is gearing up to grow even bigger, doubling the size of its original footprint by late 2025.  Following a 20-month expansion and enhancement project that increased the 600,000-square-foot facility to 800,000 sq. ft., including a 350,000-sq.-ft. exhibit hall, the venue reopened its doors to event groups in October 2021. Broward County officials held a bond signing ceremony Dec. 17 to finalize funding needed to move forward with the remainder of the project, which will include a new eastside… more
Jan 10, 2022
As 2022 begins, new hires and promotions continue to take place throughout the exhibitions industry. Check out who’s moving in and moving up at event-related organizations across the U.S. Smithbucklin   Association management company Smithbucklin has made some recent changes to its executive leadership team, effective Jan. 1. Don Neal, founder and CEO of 360 Live Media, an experience design, marketing and event-focused agency that was acquired by Smithbucklin in 2018, will assume the newly created role of chief strategy officer, Smithbucklin. In his new role, Neal will focus on growth… more
Jan 09, 2022
From a spaceplane to a color-changing car, CES 2022 not only brought to light innovations from around the globe at its in-person and digital event, held Jan. 5-7 in Las Vegas, but is also likely to serve as a blueprint for producing large-scale trade shows this year.  The world’s most influential technology trade show welcomed over 2,300 exhibitors, including 900 startups launching innovative products in digital health, artificial intelligence, automotive, NFT and digital assets, just to name a few. Tens of thousands attended the show and, by all accounts, there was strong engagement on… more
Jan 07, 2022
Two of the biggest names in event tech, MeetingPlay and Aventri, have tied the knot, creating an industry powerhouse that aims to provide an innovative, full-lifecycle event planning and management solution. In conjunction with the merger, the company, now known as MeetingPlay and Aventri with plans to eventually rebrand with a new name, received a growth equity investment from Sunstone Partners and Camden Partners and named Eric Lochner its new CEO. With more than 25 years of experience in building technology and technology-enabled services companies, Lochner has a solid record of mergers… more
Jan 06, 2022
On Dec. 28, Jeff Guaracino, president and CEO of VISIT PHILADELPHIA, passed away after a battle with cancer. He was 48 years old.  A Philadelphia native and passionate tourism leader, Guaracino served two stints at VISIT PHILADELPHIA, first as director of communications and vice president of communications from 2001 to 2012, and then as president and CEO in 2018.  According to VISIT PHILADELPHIA officials, under Guaracino’s leadership, VISIT PHILADELPHIA continued driving leisure tourism throughout the pandemic with omni-channel marketing efforts. These included Philly Live Weekends, a… more
Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact