News

Jul 05, 2016
By Elizabeth Johnson In a 1996 article published in the Harvard Business Review, “The Future of Interactive Marketing”, the authors noted, “Clearly, marketing’s tool kit is experiencing unsettling amounts of innovation today. The boom in direct and database marketing, the dawning of electronic commerce, new ways to automate sales force management, and the sudden blossoming of the World Wide Web all suggest that the discipline is under pressure to reshape.” In honor of TSNN’s 20th anniversary, we’re taking a look at some of the marketing tactics events used in 1996 and comparing them to today… more
Jul 02, 2016
With 20-plus years in the trade show industry, Cathy Breden, CMP, CAE, currently is executive vice president and COO of the International Association of Exhibitions and Events (IAEE). At IAEE, she has responsibility for managing the day-to-day operations of the association, including overseeing marketing and communications, membership, education, conventions and events, and administration. In addition, she also serves as the managing director of the Center for Exhibition Industry Research (CEIR), whose primary purpose is to promote the growth, awareness and value of exhibitions and other face… more
Jun 29, 2016
“I can’t thank you enough for this opportunity,” and similar sentiments from SHOT Show exhibitors were repeatedly exchanged with National Shooting Sports Foundation (NSSF) staff at the conclusion of the 3rd annual SHOT Show Exhibitor Academy. This year’s Academy was held June 20-22 at the Sands Expo  Convention Center and was attended by more than 100 SHOT Show exhibitors. The Exhibitor Academy is the brainchild of ConvExx, the show management firm who won the bid to manage SHOT Show beginning in 2014. ConvExx created their first Exhibitor Academy for the SEMA show during the height of… more
Jun 29, 2016
The International Association of Exhibitions and Events (IAEE) has opened the 2016 Art of the Show Competition and entries are being accepted through Sept. 30. The IAEE Art of the Show Competition recognizes excellence in the development of promotional and marketing materials for exhibitions and events. This year, IAEE has expanded the competition to include a new category: Social Media Campaign. The remaining category descriptions have been significantly expanded which in turn brings clarity to the judging criteria. “It is always exciting to see the innovative ways in which our… more
Jun 27, 2016
At the 2016 Professional Convention Management Association’s Education Conference in St. Louis. Mo., the planning committee did some quick thinking after the U.K. voted to leave the European Union last Thursday. The committee included on the event’s schedule a live-streaming and in-person session with representatives from three global companies to talk about the possible impact of the U.K. vote on the meetings industry. Moderated by PCMA’s Michelle Crowley, the three panelists were Oscar Cerezales, COO - APAC, MCI Group, Ben Hainsworth, executive director, K.I.T. Group GmbH and Simon Hughes,… more
Jun 27, 2016
International experts in Pediatric Critical Care medicine recently met in Toronto for a meeting poised that fostered both learning and collaboration across the field. The 8th World Congress of the World Federation of Pediatric Intensive and Critical Care Societies (WFPICCS) will took place June 4-8 at the Metro Toronto Convention Centre. Physicians from the Department of Critical Care Medicine at the Hospital for Sick Children (SickKids), one of the world’s leading pediatric health care institutions, were integral to the development of the Congress. With approximately 1,500 international… more
Jun 27, 2016
UBM America's largest East Coast medical technology event, Medical Design & Manufacturing (MD&M) East, and MedTech Association, a membership-based trade association for the bioscience and medical technology (Bio/Med) industry in New York State, partnered for the inaugural New York Medtech Week, which was held June 14-16 at the Jacob K. Javits Convention Center in New York City. The New York Medtech Week was conceived as a week-long initiative highlighting the numerous innovations and medical device companies based in New York State that save lives… more
Jun 27, 2016
The 2016 BIO International Convention, the global event for biotechnology, concluded today at Moscone Center in San Francisco, with his year’s convention hosting 35,700 partnering meetings, a new record for the event. Organized by the Biotechnology Innovation Organization (BIO), the event drew 15,937 industry leaders from 76 countries and 48 states, as well as the District of Columbia, Puerto Rico and the U.S. Virgin Islands. “This year’s BIO International Convention was a tremendous success, and together we challenged ourselves to imagine a better world for patients, for the environment and… more
Jun 27, 2016
Wonder Woman, with its feature film coming out next year, led the parade of characters and other licensable properties at the 36th annual Licensing International Expo that took place June 21-23 at Mandalay Bay Convention Center in Las Vegas. Produced by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), the show boasted an extra 10,000 net square feet, with a total of about 240,000. More than 460 exhibitors represented some 5,000 brands. Attendance was expected to be on par with last year at about 16,000. “LIMA recently announced that the market has… more
Jun 27, 2016
HMP Communications Holdings, LLC, a leading provider of healthcare content and continuing medical education events, today announced that it has entered into a strategic agreement with two prominent meetings providing education to a multidisciplinary audience: the International Symposium on Endovascular Therapy (ISET) and the Symposium on Clinical Interventional Oncology (CIO). “This alliance is consistent with two of our strategic goals: growing our healthcare events portfolio and expanding our presence in new therapeutic areas,” said Jeff Hennessy, chairman and CEO, HMP Communications… more
Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact