CES 2017 Showfloor Breaks Record in Las Vegas

January 12, 2017

CES, the world’s largest consumer technology trade show, had yet another record-breaking year. Held at the Las Vegas Convention Center and venues throughout the city Jan. 5-8, the 50th annual event for the global technology industry boasted a 2.6 million net square foot showfloor occupied by 3,800 exhibitors and more than 175,000 attendees, including 55,000 from 150 countries.

Final attendance figures will be released after the show’s independent audit late this spring, according to officials from the Consumer Technology Association, which owns and produces the show.

Last year, CES attracted 177,393 industry professionals representing 158 countries and 3,886 exhibitors, spanning 2,475,646 net sq. ft. of exhibit space.

As a gathering for the world’s greatest innovators, companies, technologies, products and entrepreneurs, the event welcomed the globe’s most well-known technology companies, as well as more than 600 startups showcasing the latest in virtual reality, smart home, 3-D printing, self-driving vehicles, robotics, wearables, health and fitness tech, to name just a few categories.

“From startups to established businesses, traditional tech companies, along with those in new industries like travel and sports, (all) came together and vigorously embraced technology for the 50th anniversary of CES,” said Karen Chupka, CES senior vice president and corporate business strategy, CTA.

She continued, “This year’s show was all about connectivity – both in the form of the technologies unveiled and in the valuable face-to-face business connections happening throughout the show.”

In addition to a plethora of speakers, educational sessions and networking opportunities, the event hosted several competitive contests, including the Best of CES awards, the Mobile App Showdown, and the semi-finals for Richard Branson’s Extreme Tech Challenge (XTC).

Besides welcoming government officials and political leaders from around the world, CES also drew its fair share of world-famous celebrities from Hollywood, sports, eSports and music looking to check out the hottest trends in tech.

The event’s worldwide media coverage continued to be robust, with more than 6,500 members of the media in attendance. This coverage resulted in strong social media momentum, including nearly 1.4 million mentions using #CES2017 hashtags.

“CES 2017 shifted to a new level as large and small companies from around the globe gathered to reveal solutions for many of our world’s most challenging problems,” said CTA President and CEO Gary Shapiro.

He added, “Our industry is bettering the world through connectivity and innovation, touching literally every facet of our lives. Today’s connected world was on full display this week at CES 2017 – our largest, boldest show in history.”

CES will return to the Las Vegas Convention Center Jan. 9-12. 

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.